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Browse: Home / market entry

market entry

What's Your Favorite Position?

What's Your Favorite Position?

By Guest Authors on June 25, 2010

Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto the fifth major milestone in our customer-centric GTM quest — Initial Market Penetration.  But before […]

Posted in Marketing | Tagged market entry, marketing, messaging, methodology, positioning

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