• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Marketing and Advertising

Marketing and Advertising

SaaS Marketing | Accelerating Customer Acquisition

SaaS Marketing | Accelerating Customer Acquisition

By Joel York on July 10, 2013

Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, marketing, Marketing and Advertising, Marketing Blogs, saas, SaaS Marketing, salesforce.com, Search engine optimization, software as a service | 1 Response

Afraid of socmediots? Email works just as well.

Afraid of socmediots? Email works just as well.

By Martijn Linssen on January 2, 2012

A giant reputation drama has been unfolding in the past days: Ocean Marketing’s Paul Cristoforo has made a complete ass of himself and his company. A nice compilation is provided by Doug Collins on his blog, and it’s aptly called How to Commit Career Suicide The (apparently almost) entire email thread can be found on […]

Posted in Featured Posts, Marketing | Tagged 1.0, B2C, Globalisation, Marketing and Advertising, Penny Arcade, Social Business, social media, trust

The New Breed of B2B Buyer

The New Breed of B2B Buyer

By Joel York on April 12, 2011

A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, Business-to-business, chaotic flow, Consumer behaviour, Internet Marketing, Marketing and Advertising, Web 2.0 Marketing | 2 Responses

Is Social Media Marketing A Crock?

Is Social Media Marketing A Crock?

By Chris Yeh on September 13, 2010

I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …

Posted in Marketing | Tagged hubspot, marketing, Marketing and Advertising, social media, SocialMedia, startups

feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • Home
  • AuthN, AuthZ and Gluecon
  • Hype Cycle for Emerging Technologies 2010: The Rise of Idea Management
  • The Five-Step Maturity Model for Building a Collaborative Organization
  • The Identity Crisis
  • How To Make an Important Phone Call Effectively
  • Cloud Computing - and Monkey Business? (Dilbert)
  • Maslow’s Hierarchy of Enterprise 2.0 ROI

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: