SaaS Marketing | Accelerating Customer Acquisition
Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]
Afraid of socmediots? Email works just as well.
A giant reputation drama has been unfolding in the past days: Ocean Marketing’s Paul Cristoforo has made a complete ass of himself and his company. A nice compilation is provided by Doug Collins on his blog, and it’s aptly called How to Commit Career Suicide The (apparently almost) entire email thread can be found on […]
The New Breed of B2B Buyer
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.
Is Social Media Marketing A Crock?
I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …
