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Browse: Home / Marketing Blogs

Marketing Blogs

Breaking Through The SaaS Ceiling

Breaking Through The SaaS Ceiling

By Joel York on September 19, 2013

It’s the dream of every Internet entrepreneur to build a business that goes viral. Yet the sad truth is that most do not. It’s hard to think of any other industry with such a winner-take-all mentality as Internet software. The volatile combination of small market entry costs and big network effects creates wave after wave […]

Posted in Business, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, Marketing Blogs, Marketing strategy, network effect, network effects, saas, SaaS Marketing, viral growth, virality

SaaS Marketing | Maximizing Customer Lifetime Value

SaaS Marketing | Maximizing Customer Lifetime Value

By Joel York on August 27, 2013

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? The answer is yes. Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Simply multiply these two numbers and you get your SaaS growth ceiling, the most revenue your SaaS business can ever achieve. Period. The end. […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, Marketing Blogs, saas, SaaS Marketing | 4 Responses

SaaS Marketing | Accelerating Customer Acquisition

SaaS Marketing | Accelerating Customer Acquisition

By Joel York on July 10, 2013

Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, marketing, Marketing and Advertising, Marketing Blogs, saas, SaaS Marketing, salesforce.com, Search engine optimization, software as a service | 1 Response

SaaS Branding | 6 Challenges of Killer Cloud Brands

SaaS Branding | 6 Challenges of Killer Cloud Brands

By Joel York on April 5, 2012

SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are […]

Posted in Business, Featured Posts, Marketing | Tagged brand, Branding, chaotic flow, cloud, cloud brands, joel york, Marketing Blogs, saas, saas branding, saas brands, SaaS Marketing

B2B Startup Marketing | Blog Your Way to Leads

B2B Startup Marketing | Blog Your Way to Leads

By Joel York on February 29, 2012

B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged b2b, b2b blog, B2B Marketing, b2b startup, blog, chaotic flow, Marketing Blogs, startup, startup marketing

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