• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / Marketing & Partnerships

Marketing & Partnerships

5 Traits to Look For When Hiring An Early Marketing Team For Your Startup

5 Traits to Look For When Hiring An Early Marketing Team For Your Startup

By Jason M. Lemkin on April 11, 2018

As the CRO at SaaStr, I am doing a lot of hiring these days! A lot. And that means spending countless hours skimming through resumes, taking phone screens, and meeting candidates in person. Quick shameless plug–seriously, I am hiring for a lot of people, so if interested in working at SaaStr–check out our open jobs […]

Posted in Business, Featured Posts | Tagged Early, hiring, Hiring & Retention, marketing, Marketing & Partnerships, marketing hires, saas-startups

Maybe It’s Time For Marketing to Make a Real Revenue Commit

Maybe It’s Time For Marketing to Make a Real Revenue Commit

By Jason M. Lemkin on January 25, 2016

So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up.  That you needed your VP of Marketing to make a real lead commit, to have a true quota of some form.  Not just get you blue pens with your logo on it. Even […]

Posted in Business, Featured Posts | Tagged Getting to Initial Scale, Marketing & Partnerships, Metrics & Operations, Pricing & Revenue

Building the Cult of You

Building the Cult of You

By Jason M. Lemkin on April 14, 2015

You may have noticed LinkedIn recently made its largest acquisition so far, of Lynda.com for $1.5 billion.  If you haven’t heard of Lynda.com, it’s a SaaS / subscription service for training and e-learning.  One thing to note is who its co-founder is:  Lynda Weinman.  The Wall Street Journal called her “the mother of the Internet.” […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged @aneelb, @levie, Benioff, box, Cult of You, larry ellison, Marketing & Partnerships, Oracle Corporation, Safra A. Catz, salesforce, salesforce.com, workday

Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)

Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)

By Jason M. Lemkin on January 30, 2015

I recently meet with a very high-growth “XaaS” company.  Not software as a service, but one that provides some version of humans-as-a-service.  And after huge top-line growth, they were struggling now with CAC.  They’d fueled their hyper growth with a combination of Adwords and Groupons and Facebook Ads and Twitter Cards.  And when that party […]

Posted in Entrepreneurship, Featured Posts | Tagged Entrepreneurship, Marketing & Partnerships, Metrics & Operations, saas, sales, startups

feed mail facebook twitter linkedin

Popular Posts

  • Home
  • The Five-Step Maturity Model for Building a Collaborative Organization
  • Amazon, Google, Facebook, Microsoft, Apple, and Oracle Org Chart
  • 25 Definitions of Innovation
  • Driving SaaS Growth Through The Customer Lifecycle
  • Developing Guidelines For Cloud Usage, Lessons From Social Media Gaffes
  • Sexism in tech is like an onion--it has many layers and makes people cry
  • Contact

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: