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Browse: Home / Marketing plan

Marketing plan

How Much Can You Really Spend on Marketing?  (And The “Problem” With The S+M=ACV Axiom)

How Much Can You Really Spend on Marketing? (And The “Problem” With The S+M=ACV Axiom)

By Jason M. Lemkin on June 24, 2013

We recently put together a strawman First Sales Rep Comp Plan.  Use it, modify it (or of course, ignore it) as you see fit. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year […]

Posted in Entrepreneurship, Featured Posts | Tagged ACV, Entrepreneurship, marketing, Marketing plan, saas, startups

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