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Browse: Home / marketing

marketing

5 Traits to Look For When Hiring An Early Marketing Team For Your Startup

5 Traits to Look For When Hiring An Early Marketing Team For Your Startup

By Jason M. Lemkin on April 11, 2018

As the CRO at SaaStr, I am doing a lot of hiring these days! A lot. And that means spending countless hours skimming through resumes, taking phone screens, and meeting candidates in person. Quick shameless plug–seriously, I am hiring for a lot of people, so if interested in working at SaaStr–check out our open jobs […]

Posted in Business, Featured Posts | Tagged Early, hiring, Hiring & Retention, marketing, Marketing & Partnerships, marketing hires, saas-startups

Startup school: How to get unicorn money from a VC

Startup school: How to get unicorn money from a VC

By Michael Krigsman on July 30, 2015

For the right team, raising venture capital money can seem fast, simple, and easy. Here’s why it’s not that simple.

Posted in Business, Featured Posts | Tagged #cxotalk, CXO, linkedin, marketing, Quora, SaaStr

I Hired My VP of Marketing at $20k MRR.  It Wasn’t a Week Too Early.

I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

By Jason M. Lemkin on April 29, 2015

One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. At BoxDev the other week (our post here), the contrast was especially vivid.  Second-timer Shan Sinha, now CEO of Highfive hired his first head of marketing a year before first revenue.  A […]

Posted in Business, Featured Posts | Tagged marketing, Marketing management, sales process, software as a service

Your VP Sales Has a Sales Quota.  Your VP Marketing Needs a Lead Quota.  Period.

Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead Quota. Period.

By Jason M. Lemkin on March 31, 2015

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.  The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged Acceleration, box, Eloqua, hubspot, lead quota, leadgen, marketing, Pardot, sales, software as a service

Is social media really a waste of time? Harvard professor gets it wrong

Is social media really a waste of time? Harvard professor gets it wrong

By Michael Krigsman on March 10, 2015

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Posted in Business, Featured Posts | Tagged CXO, Harvard Business Review, linkedin, marketing, sales, social media, Social network

Alignment:  Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue

Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue

By Jason M. Lemkin on July 31, 2013

A little while ago, Amanda from Lattice Engines interviewed SaaStr on Sales and Marketing Alignment and related topics. While I hate the term “alignment” from my days as a F500 VP, if the term every were to be used in a useful way in a SaaS start-up, it’s the way your VP Sales and VP […]

Posted in Entrepreneurship, Featured Posts | Tagged Entrepreneurship, marketing, saas, sales, startups

Fake Testimonial Tweets Teach an Enterprise Lesson

Fake Testimonial Tweets Teach an Enterprise Lesson

By Michael Krigsman on July 29, 2013

In an effort to boost its ad marketing platform aimed at television advertisers, Twitter fabricated positive comments from several users. The company apologized, but only after the SF Gate newspaper outed these fake testimonials.   As Twitter well knows, user testimonials occupy a significant role in the worlds of both enterprise and business-to-business marketing. For technology vendors, […]

Posted in Featured Posts, Marketing | Tagged fake tweets, marketing, social media, twitter

How to Solve the Biggest Frustration Marketers Have With Social

How to Solve the Biggest Frustration Marketers Have With Social

By Mark Suster on July 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged awe.sm, Entrepreneurship, google analytics, marketing, Startup Advice, startups, stocktwits, twitter, vc funding, venture capital

SaaS Marketing | Accelerating Customer Acquisition

SaaS Marketing | Accelerating Customer Acquisition

By Joel York on July 10, 2013

Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, marketing, Marketing and Advertising, Marketing Blogs, saas, SaaS Marketing, salesforce.com, Search engine optimization, software as a service | 1 Response

How Much Can You Really Spend on Marketing?  (And The “Problem” With The S+M=ACV Axiom)

How Much Can You Really Spend on Marketing? (And The “Problem” With The S+M=ACV Axiom)

By Jason M. Lemkin on June 24, 2013

We recently put together a strawman First Sales Rep Comp Plan.  Use it, modify it (or of course, ignore it) as you see fit. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with a decent sense of precision what % of first year […]

Posted in Entrepreneurship, Featured Posts | Tagged ACV, Entrepreneurship, marketing, Marketing plan, saas, startups

Why Your Marketing Campaign Sucks

Why Your Marketing Campaign Sucks

By Mark Suster on March 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled […]

Posted in Featured Posts, Marketing | Tagged Entrepreneurship, marketing, Startup Advice, startups, vc funding, venture capital

CxO Talk episode 1: Guy Kawasaki on influence for APEs

CxO Talk episode 1: Guy Kawasaki on influence for APEs

By Michael Krigsman on March 11, 2013

CxO Talk, my new talk show with co-host Vala Afshar, debuted with a conversation on marketing and influence with author and investor Guy Kawasaki. Guy’s most recent book, titled APE: Author, Publisher, Entrepreneur, is a practical handbook for self-publishing a book and using social media to get the word out and sell copies. CxO Talk is […]

Posted in Trends & Concepts | Tagged #cxotalk, Author, CXO, guy kawasaki, marketing, publishing, Social Enterprise, social media | 2 Responses

The Law of Attach Rates, And Why Partners Can’t Really Move the Needle For You (Directly)

The Law of Attach Rates, And Why Partners Can’t Really Move the Needle For You (Directly)

By Jason M. Lemkin on January 14, 2013

I want to spend a little time on some learnings about Strategic Partners in SaaS.  First, let me be clear — to make it in SaaS, you’re probably going to need to achieve real success with Strategic Partners.  Because it takes a Village.  And because your partners will likely, through integrations in particular, make your […]

Posted in Entrepreneurship, Featured Posts | Tagged adobe, appexchange, echosign, Entrepreneurship, marketing, saas, salesforce.com, startups

A Little Less About Pricing.  A Little More About Deal Size. Please.

A Little Less About Pricing. A Little More About Deal Size. Please.

By Jason M. Lemkin on October 31, 2012

It’s not that this is rocket science. It isn’t. But if you haven’t lived it, understand that Deal Size is the single most important factor in your SaaS business model. Because it will completely define how you do sales and marketing, and to a just somewhat lesser extent, prioritize feature development and product/engineering.

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged deal size, intuit, marketing, pricing, Quora, sales, salesforce.com, startups

rPath Press Release: False Promise of PaaS and Impact on Businesses

rPath Press Release: False Promise of PaaS and Impact on Businesses

By Krishnan Subramanian on August 31, 2012

To add context to the discussion and why I perceive rPath’s use of the term PaaS is actually a misuse of the term, I am posting a press release I got from them on May 9th 2012 with the above title and the content below. ################################################################## Is PaaS (Platform as a Service) an all-encompassing solution […]

Posted in Featured Posts, Platforms | Tagged abuse, Enterprise, marketing, middleware, misuse, notPaas, paas, platform as a service, platform services, Platforms, rpath

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