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Browse: Home / marketing / Page 2

marketing

Two Years Of OpenStack: Looking From The Other Side

Two Years Of OpenStack: Looking From The Other Side

By Krishnan Subramanian on July 25, 2012

Yesterday I wrote a post about OpenStack and talked about the concerns among the developers that there is too much emphasis given to marketing than engineering. Yesterday, we publicly came to know about how OpenStack developers from the original Anso Labs team are quitting Rackspace to Nebula, it raises some troubling questions. OpenStackers dismiss this […]

Posted in Featured Posts, Infrastructure | Tagged fud, iaas, infrastructure, Infrastructure as a service, Infrastructure services, insights, marketing, openstack, rackspace | 2 Responses

B2B and Social - selling ice-cream in the desert?

B2B and Social – selling ice-cream in the desert?

By Martijn Linssen on October 12, 2011

Lately I see a lot of “news” on B2B from a place I wouldn’t expect: Social. In my opinion Social and B2B have absolutely no business with each other (see my freeBook on Social Business) Joshua Paul is my superhero of the day here, with an utter nonsense post titled 10 Secrets of the B2B […]

Posted in Business, Enterprise, Featured Posts | Tagged 1.0, b2b, B2C, Business marketing, Business-to-business, edi, information, integration, marketing, social media

Why Online / Offline Mobile Integration is Going to be a Huge Business

Why Online / Offline Mobile Integration is Going to be a Huge Business

By Mark Suster on August 21, 2011

“People still want calls.” When I first got into VC I decided I better have some investment themes. My macro theme was “great entrepreneurs” who mapped to my belief system about the kind of entrepreneurs I wanted to work with. My background was 8 years of telecoms & mobile and 8 years of cloud computing […]

Posted in Featured Posts, Mobile | Tagged Digital Media, Electronic commerce, google, marketing, Mobile Computing, RingRevenue, Tech Market Analysis | 3 Responses

The (ERP) Shootout That Isn't.

The (ERP) Shootout That Isn’t.

By Zoli Erdos on August 18, 2011

<rant> We’ve often discussed SaaS Suites, ERP, specific vendors like SAP and Netsuite, so seeing this tweet by SAP a good month ago of course piqued my curiosity: @SAPByDesign RT @VendorShootout: Business #ByDesign: The Most Complete,Adaptable OnDemand Business Solution http://spr.ly/6019RH4S #erp <-reg 2 download Wow. It looks like SAP’s SaaS offering, Business ByDesign won some […]

Posted in Featured Posts, Marketing | Tagged Business ByDesign, erp, erpshootout, Fort Knox, marketing, netsuite, saas erp, SAP Business ByDesign, sap byd, software selection, White Paper

10 Marketing Lessons for Early-Stage Tech Startups

10 Marketing Lessons for Early-Stage Tech Startups

By Mark Suster on June 27, 2011

  I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error. If I can help you avoid some […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged marketing, Sales & Marketing Advice, startup, Startup Advice, venture capital | 2 Responses

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

The Blurry B2B Buying Process | New Breed of B2B Buyer #2

By Joel York on May 3, 2011

The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, Business-to-business, chaotic flow, lead score, lead scoring, marketing, saas, software as a service

RIP: Ubuntu ShipIT

RIP: Ubuntu ShipIT

By Krishnan Subramanian on April 6, 2011

Canonical (previous CloudAve coverage), the commercial company behind Ubuntu Linux Distro, yesterday announced that they are ending the ShipIT program. ShipIT was a hugely successful marketing attempt by Canonical where they shipped Ubuntu Linux to any place in the world for free. In fact, I would even claim that this program is partly responsible for […]

Posted in Featured Posts, Open Source | Tagged briefs, canonical, marketing, Shipit, ubuntu

What Every Entrepreneur Could Learn from Justin Bieber

What Every Entrepreneur Could Learn from Justin Bieber

By Mark Suster on March 2, 2011

  This article originally appeared on TechCrunch. I know what you’re thinking – link bait title, right? Wrong. I will stand 100% behind my assertions in this post. Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. I promise you can […]

Posted in Entrepreneurship, Featured Posts | Tagged Justin Bieber, Justin Timberlake, L.A. Reid, marketing, never say never, Startup Advice, Usher, youtube

Sales 2.0: The Swiss Army Knife Needs to be Expanded

Sales 2.0: The Swiss Army Knife Needs to be Expanded

By Mark Fidelman on November 12, 2010

Normally I leave the sales punditry to those trying to sell telemarketing services or the next greatest sales methodology.  At times these sales to Sales pitches feel like the latest management fads I so often witnessed while working at A.T. Kearney.   But occasionally a “sales” strategy” article motivates me to act. As he often does, […]

Posted in Featured Posts, Marketing | Tagged Dashboard, enterprise 2.0, linkedin, marketing, sales, scorecard, Social Sales | 1 Response

Startup Sales – Why Hiring Seasoned Reps May Not Work

Startup Sales – Why Hiring Seasoned Reps May Not Work

By Mark Suster on October 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct” sales I would tell you that “everything is a sale” including fund raising, hiring, getting press and doing business development.  So I hope […]

Posted in Entrepreneurship | Tagged Business Development, marketing, sales, Salesmanship, Startup Advice, startups

Who Says Enterprise Software Isn't Sexy?  Ok, Just Cool...

Who Says Enterprise Software Isn’t Sexy? Ok, Just Cool…

By Zoli Erdos on October 12, 2010

Or at least customers using SAP are making cool things… 🙂

Posted in Marketing | Tagged marketing, sap, video

NetSuite Fights Hairball Epidemic with New Release and Edgy Marketing Campaign

NetSuite Fights Hairball Epidemic with New Release and Edgy Marketing Campaign

By Zoli Erdos on October 5, 2010

NetSuite’s marketing team has been known for their edginess, starting from pranks like the SAP for the Rest of Us Party during SAP’s annual conference to staging a shootout at the anti-SAP Conference or releasing edgy videos a’la Mac vs. Windows.  Today they are doing it again, by establishing the Hairball Institute for Business: (The […]

Posted in Application Software, Featured Posts, Marketing | Tagged all-in-one, application suite, enterprise software, erp, google apps, hairball, integrated suites, integration, marketing, netsuite, netsuite oneworld, Oracle, saas, saas erp, sap, smb, sme, ui, user interface | 1 Response

Getting Past Passive

Getting Past Passive

By Guest Authors on September 23, 2010

Okay, this is a bit of a rant, but here goes… I was reading this article this morning, and one sentence stood out: “Peter Drucker once said that ‘the purpose of a business is to create and keep a customer.’” The purpose of a business is to *create* a customer. As in actively bring to […]

Posted in Marketing | Tagged Customer, marketing, Peter Drucker, sales

SaaS Product Marketing - Upgrade and Upsell Strategy

SaaS Product Marketing – Upgrade and Upsell Strategy

By Joel York on September 16, 2010

I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, freemium, marketing, saas, SaaS Blog, SaaS Marketing, saas product, saas revenue, sales, upgrade, upsell, upselling | 1 Response

Is Social Media Marketing A Crock?

Is Social Media Marketing A Crock?

By Chris Yeh on September 13, 2010

I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …

Posted in Marketing | Tagged hubspot, marketing, Marketing and Advertising, social media, SocialMedia, startups

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