• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / marketo

marketo

Why VCs Need Unicorns Just to Survive

Why VCs Need Unicorns Just to Survive

By Jason M. Lemkin on May 4, 2015

One of the most tiring things for founders can be always being compared to Unicorns.  Certainly sometimes it’s inspirational.  I loved it when many of the founders I work with came out of the ’15 SaaStrAnnual saying they needed to grow faster, at a Zenefits-like level: But the reality is there are different ways to make […]

Posted in Entrepreneurship, Featured Posts | Tagged hubspot, Initial public offering, marketo, Pardot, unicorn, venture capital

Roundtrip Revenue:  Probably, Just Do It.

Roundtrip Revenue: Probably, Just Do It.

By Jason M. Lemkin on February 4, 2015

If you’ve been around since the Web 1.0 days, a certain phrase may send shivers up your spine — “Roundtrip Revenue.”  People went to jail at AOL for this, folks, overstating revenue by as much as $1 billion that wasn’t really real.  It was just matched against AOL purchases, making the revenues in essence nonexistent. […]

Posted in Entrepreneurship, Featured Posts | Tagged AOL, Eloqua, Entrepreneurship, IBM, Influitive, marketo, revenue, revenue recognition, roundtrip revenue, saas, SEC, startups

Around $4-$5m in ARR, You Probably Will Need a Chief MRR Officer

Around $4-$5m in ARR, You Probably Will Need a Chief MRR Officer

By Jason M. Lemkin on December 4, 2013

At Dreamforce, Gainsight, a leading SaaS company/service for managing customer success, was kind enough to invite me to speak at their session on Customer Success together with Dan Steinman, their COO.  Prior to Gainsight, Dan was VP of Customer Success at $100m+ ARR and IPO’d SaaS leader Marketo and really knows his stuff, as you’d […]

Posted in Entrepreneurship, Featured Posts | Tagged df13, Entrepreneurship, Gainsight, marketo, saas, sales, startups

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

By Jason M. Lemkin on February 5, 2013

Apologies to all those to whom this is already well known.  But, I know many of you have never hired a head of marketing before.  And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged brand, corporate marketing, demand gen, Entrepreneurship, marketo, saas, startups, vp marketing

BATNA, And Oracle’s $811m Purchase of Eloqua

BATNA, And Oracle’s $811m Purchase of Eloqua

By Jason M. Lemkin on December 26, 2012

It may seem strange to see Oracle acquire Eloqua for $811m just a few months after their IPO. But it’s not strange at all.  I am 95% sure talks at some level were going on for quite some time, long before the IPO.   And 80% sure, a soft offer of less than $500m or […]

Posted in Entrepreneurship, Featured Posts | Tagged BATNA, Eloqua, marketo, Oracle, Pardot, saas, startups, Uncategorized | 2 Responses

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

A Real Life SaaS Case Study: Eloqua. Marketo. Pardot. There Are 3 Different Paths to Success, My Young Padwan.

By Jason M. Lemkin on October 12, 2012

I don’t know about you, but I really can’t stand case studies.  They always seem either contrived (forcing contrasts in companies that aren’t really there) or else too hypothetical, because we know which way things really worked out in real life (Case Study: Company A had to decide whether to do action X or Y.  […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged echosign, Eloqua, ExactTarget, exit, Initial public offering, ipo, m&a, marketo, merger, Pardot | 3 Responses

Zuora - Doing some of the Heavy Lifting for SaaS Vendors

Zuora – Doing some of the Heavy Lifting for SaaS Vendors

By Ben Kepes on April 21, 2009

At the recent Web 2.0 Expo in San Francisco I met with Tien Tzuo, CEO of Zuora, a provider focussing solely on billing solutions for SaaS vendors. Tien was part of the earliest days of salesforce.com and has seen the massive amounts of work, both initial and ongoing, that billing crates for SaaS vendors. While […]

Posted in Product reviews, Strategy | Tagged billing, box.net, citysquares, cloud9, home-account, liveoffice, marketo, sun microsystems, zuora | 1 Response

feed mail facebook twitter linkedin

Popular Posts

  • Home
  • AMZN ‘Other’ Revenue in 2011+
  • 25 Definitions of Innovation
  • Why Online / Offline Mobile Integration is Going to be a Huge Business
  • 10 Critical Requirements for Cloud Applications
  • Looking Back 2010: Key Cloud Acquisitions
  • Blog
  • Google Chrome OS: Pre-Announcement in Classic Microsoft-style

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: