• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / mba / Page 2

mba

Tell your work story with an infographic

Tell your work story with an infographic

By Hutch Carpenter on October 29, 2013

I have recently found myself updating my resume. Why? After 4 1/2 years at Spigit, I have moved on as the company has been acquired by Mindjet. It was a good run there. So I needed to dust off the resume. And you know, it was eye-opening how limiting resumes are. They are great for their […]

Posted in Business, Featured Posts, Marketing | Tagged careers, GIMP, google docs, infographic, linkedin, mba, mindjet, Product Management, resume, scribd, slideshare, spigit

Latent needs are overplayed as an innovation dynamic

Latent needs are overplayed as an innovation dynamic

By Hutch Carpenter on October 23, 2013

Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where customers may not even be aware they even have the need until after they see and experience the solution. Examples include digital video recorders, […]

Posted in Featured Posts, Trends & Concepts | Tagged customer insights, innovation, jobs to be done, jtbd, latent needs, mba | 1 Response

Generate opportunity maps with customer jobs-to-be-done

Generate opportunity maps with customer jobs-to-be-done

By Hutch Carpenter on October 18, 2013

In seeking to better understand customer jobs-to-be-done, I found myself a bit underarmed. Meaning, I didn’t really have a way to do this. The value of jobs-to-be-done (JTBD) thinking has only emerged recently. It’s still nascent, and there aren’t ready guideposts to follow. However, Tony Ulwick has been at it over two decades. Indeed, his […]

Posted in Featured Posts, Trends & Concepts | Tagged innovation, job-to-be-done, jobs to be done, jtbd, mba, strategyn

Exactly what jobs will self-driving cars satisfy?

Exactly what jobs will self-driving cars satisfy?

By Hutch Carpenter on October 3, 2013

On Twitter, I made this observation about the future of self-driving cars: Our kids will have a very different “driving” experience. Self-driving cars allow them to work during transit, and improve safety. #jetsons— Hutch Carpenter (@bhc3) September 22, 2013 A moment later, Megan Panatier made this skeptical counterpoint: Whenever I hear people talking about self […]

Posted in Featured Posts, Technology, Trends & Concepts | Tagged jobs to be done, jtbd, mba, outcome-driven innovation, self-driving, self-driving cars, vehicles | 1 Response

What do you mean customers don’t know what they want?

What do you mean customers don’t know what they want?

By Hutch Carpenter on March 4, 2013

If I’d asked customers what they want, they’d have said more convenience and relevance. Look familiar? I’ve riffed on that Henry Ford quote about faster horses, yada, yada. It’s not too far off from what customers would theoretically have been seeking in faster horses. I altered that quote to fit a modern day phenomenon: 3D […]

Posted in Featured Posts, Trends & Concepts | Tagged 3d printing, google, Henry Ford, jobs to be done, jtbd, MakerBot Industries, mba | 1 Response

Finding opportunities to unseat incumbents

Finding opportunities to unseat incumbents

By Hutch Carpenter on January 30, 2013

On Quora, this question was asked: Competition: How do you assess the value of a new product or service vs an incumbent’s? Is there a starting set of criteria? eg. price, quantity provided, ease of use, breadth and so on. I’m thinking specifically of a product to supply financial news and information and prices. What […]

Posted in Featured Posts, Trends & Concepts | Tagged innovation, mba

A Method for Applying Jobs-to-Be-Done to Product and Service Design

A Method for Applying Jobs-to-Be-Done to Product and Service Design

By Hutch Carpenter on January 15, 2013

Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up […]

Posted in Featured Posts, Trends & Concepts | Tagged design thinking, game mechanics, Gamification, innovation, jobs to be done, jtbd, mba, Product Management, Ranking

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. […]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

Tweets Offer Little Value in Understanding Customer Needs

Tweets Offer Little Value in Understanding Customer Needs

By Hutch Carpenter on June 5, 2012

Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and learn from them! See what this IBM executive says:

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged college savings, customer insights, google, jobs to be done, mba, Online Communities, social media, Social network, twitter

Jobs-to-be-done’s place in a customer-centric organization

Jobs-to-be-done’s place in a customer-centric organization

By Hutch Carpenter on May 16, 2012

On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted […]

Posted in Enterprise, Featured Posts | Tagged customer centricity, jobs to be done, mba, product development, Product Management

Bell Labs Created Our Digital World. What They Teach Us about Innovation.

Bell Labs Created Our Digital World. What They Teach Us about Innovation.

By Hutch Carpenter on April 16, 2012

What do these following crucial, society-altering innovations have in common? Transistors Silicon-based semiconductors Mobile communication Lasers Solar cells UNIX operating system Information theory (link) They all have origins in the amazing Idea Factory, AT&T’s Bell Labs. I’ve had a chance to learn about Bell Labs via Jon Gertner’s new book, The Idea Factory: Bell Labs and […]

Posted in Featured Posts, Trends & Concepts | Tagged bell labs, geek, information theory, innovation, mba, semiconductors

It’s the Jobs-to-Be-Done, Stupid!

It’s the Jobs-to-Be-Done, Stupid!

By Hutch Carpenter on February 17, 2012

I do product management for Spigit. I’ve done product management for other companies as well. And let me tell you, the easiest thing in the world is to fall into the trap of focusing on how customers are using your product. Product forms your relationship with customers. It’s how you know them. They will tell […]

Posted in Business, Featured Posts, Technology | Tagged camera, customers, innovation, jobs to be done, mba, smart phone, Television | 2 Responses

On the Utility of Thinking in Terms of Jobs-to-Be-Done

On the Utility of Thinking in Terms of Jobs-to-Be-Done

By Hutch Carpenter on February 1, 2012

 In a recent post examining the future of retail, I used the jobs-to-be-done approach to break down the industry. And I’ve been using it more in other ways. It’s quite useful as a basis for innovation. The premise of the jobs-to-be-done approach is that it provides a much better basis for innovation. The focus is […]

Posted in Trends & Concepts | Tagged innovation, jobs to be done, mba

5 Social Business Truths

5 Social Business Truths

By Hutch Carpenter on January 23, 2012

Meritocracy trumps hierarchy: Companies don’t get a “pass” on Wall Street or the London Exchange becauswe they’re been around way before new companies. Political candidates aren’t immune from beingf being upended when they don’t perform. Why should work be any different? Companies that focus on the meritocracy are focused on growth. Those that pay too much attention […]

Posted in Featured Posts, Trends & Concepts | Tagged enterprise 2.0, mba, Social Business

Four Innovation Insights Customers Provide

Four Innovation Insights Customers Provide

By Hutch Carpenter on December 19, 2011

Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. […]

Posted in Enterprise, Featured Posts, Trends & Concepts | Tagged customers, innovation, jobs to be done, mba, Social CRM

« PreviousNext »
feed mail facebook twitter linkedin

Sponsor Posts

    No feed items found.

    No feed items found.

Cloud Tweets

Tweets from @ZoliErdos/cloudave-widget

Popular Posts

  • Blog
  • Home
  • The concerns of Social Enterprise
  • Model for Employee Innovation: Amazon Prime Case Study
  • How to Use Picasa on Multiple Computers – The Updated Definitive Guide Part 2: the Solution
  • 10 Critical Requirements for Cloud Applications
  • Lenovo X1 Carbon Touch :: Opening, Setup and Failure
  • How To Make an Important Phone Call Effectively

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: