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Browse: Home / Measurement

Measurement

Yes, You Can Measure Everything.  Marketing, PR, Dev, Lead Efficiency.  Do It.

Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.

By Jason M. Lemkin on November 28, 2012

One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“.  PR firms always tell how you can’t measure the value of press.  Engineers tell you that you can’t measure development, it’s a soft science.  Corporate marketers tell you that you can’t measure the […]

Posted in Entrepreneurship, Featured Posts | Tagged measure, Measurement, metrics, performance, public relations, sales | 2 Responses

How Startups Can Use Metrics to Drive Success

How Startups Can Use Metrics to Drive Success

By Mark Suster on April 4, 2011

  You Manage What you Measure One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.” It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Having a set of metrics […]

Posted in Entrepreneurship, Featured Posts | Tagged Entrepreneurship, Eric Ries, Measurement, Startup Advice, startups | 1 Response

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