Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.
One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“. PR firms always tell how you can’t measure the value of press. Engineers tell you that you can’t measure development, it’s a soft science. Corporate marketers tell you that you can’t measure the […]
How Startups Can Use Metrics to Drive Success
You Manage What you Measure One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.” It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Having a set of metrics […]
