Why Socialcam Will Fail*
* Yes, the title of this post is blatant linkbait. But it’s a serious topic. Over the past few days, I mentioned the topic of my post to a number of smart people in the industry, who all had the same reaction: “I don’t get Socialcam, and I want to r…
Facebook Fan Page Impressions VS Actual Traffic to your Web Site
You have made the best ever Facebook fan page, and are getting just a whopping amazing amount of impressions on your posts to Facebook. All is wonderful; the audience loves you, but what about the actual click throughs? Here is what I am observing from…
The Benioff Coup. I Almost Got it Right
Watching Salesforce.com CEO Marc Benioff interview Mike Arrington @ Davos in January, I predicted the Big Marc was after a new job in media. It all felt confirmed when Benioff launched a series of posts at TechCrunch (although I suspected a fellow XXXXX blogger wrote his posts). But now it looks the other way around: […]
6 Tips for Building Relationships with Journalists
File this under both Startup Adivce and Sales & Marketing Advice. I was over at Robert Scoble’s blog Sunday night reading about the “Death of the Great Startup Launch.” I’m not 100% sure that I understood his core thesis but I *think* it was that startup events such as Demo force such a zone of secrecy […]
Twitter is 4 today
A few months back on the 19th of November 2009 NESTA, as part of their Silicon Valley comes to the UK sequence of events, televised a discussion called “Social Media: A Force for Good?“. The panel was our very own national treasure, actor, QI master and twitterphile Stephen Fry, Biz Stone the Founder and Chief […]
In Search of the Obvious – cutting through the marketing mess
When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]
Is Video a Crock? It's Certainly Not the New Holy Grail. Get Off the Screen, Dudes.
Many of you will recognize the title – borrowed from “Enterprise 2.0 a Crock” Dennis Howlett. Needless to say I was quite interested in his discussion with David Terrar, who is more of an E20 fan. f Hm…hard to watch. Dennis is too loud while David is barely audible. I kept on turning the volume […]
Does a picture paint a thousand words?
I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right. To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your […]
Google's Shot at the Waterline with China
Yesterday Google dropped the biggest corporate bombshell in recent memory with the announcement that they are reviewing their operations in China following a very sophisticated cyber attack against Google and some 20 other companies (including Rack Space) that targeted intellectual property and the Chinese dissident community. This has implications that go far beyond the explosion […]
Summer Fun – Rant Redux #3
Public relations, you gotta love it… I get releases and general communications from PR people on a daily basis. Some good, some not so good and some just plain bizarre. I thought I’d review my thoughts over the year about PR… In April I posted about the some bad experiences: A PR person (who is […]
Does AccountingWEB get SaaS?
Let me start this post by saying I’m a big fan of AccountingWEB (in the UK, I don’t particularly follow the US edition). For the accountants in business and in practice or anyone interested in the sector it’s one of the key resources to read – they cover everything from tax to technology, but it’s […]
Build the Brand or the Business? – O2 and BT
When it comes to the real principles of marketing I’ve always been guided by Al Ries and Jack Trout. Their books like Positioning, Marketing Warfare, or The 22 Immutable Laws Of Marketing are essential reading. Even though some of the material is over 20 years old, it’s still perfectly valid in today’s market. Jump in […]
CNN Video: Cloud Computing Explained
Cloud Computing is getting more and more attention from mainstream media. CNN has posted a video on Clouds. When you are at CNN, check out John D. Sutter’s article on Cloud. The CNN video is embedded below.
Enterprise 2.0 San Francisco – Only Two Weeks Away, the Briefing Invites Start
In two weeks time I’ll be winging my way across the world for the inaugural San Francisco holding of the Enterprise 2.0 conference. As is the norm before large events like this, the emails have started pouring in already asking for times for briefings on products and services to be released during the conference. In […]
Put a Filter On It, Please
Mark Evans over on Mark Evans Tech talks about people needing to put some serious filters on their own social networking. While in general social networking amongst our friends can look like a really bad edition of the Jerry Springer Show (and even Jerry might be offended by some of the stuff out there), there […]
