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Browse: Home / metrics

metrics

Driving SaaS Customer Acquisition with Success Metrics

Driving SaaS Customer Acquisition with Success Metrics

By Joel York on May 7, 2014

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS […]

Posted in Business, Featured Posts | Tagged chaotic flow, customer acquisition, Customer Success, metrics, saas, SaaS Customer Success, SaaS Metrics

Bluenose Enables the Metrics-driven SaaS Business

Bluenose Enables the Metrics-driven SaaS Business

By Joel York on April 8, 2014

We are witnessing a dramatic change in the way SaaS businesses are managed. While SaaS financial metrics, such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them. As useful as they may be, SaaS […]

Posted in Application Software, Featured Posts | Tagged bluenose, bluenose analytics, chaotic flow, Customer Success, google analytics, metrics, saas, SaaS News | 1 Response

The Metrics-driven SaaS Business

The Metrics-driven SaaS Business

By Joel York on March 25, 2014

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. I had just presented the booking plan for the year and one of the Director’s in the meeting said that the plan was good, but we really needed to […]

Posted in Business, Featured Posts | Tagged bluenose, bluenose analytics, chaotic flow, Customer Success, joel york, metrics, saas, SaaS Metrics, saas-business | 1 Response

Open Source Metrics: Let Us Get Realistic

Open Source Metrics: Let Us Get Realistic

By Krishnan Subramanian on January 8, 2013

Recently a blogger wrote an article comparing the mailing list interaction in the communities around major open source infrastructure projects. It is a personal project by a blogger using various data sources available in the internet. But the post kickstarted discussion among the punditry talking about whether OpenStack or CloudStack is the top ranking infrastructure […]

Posted in Featured Posts, Trends & Concepts | Tagged cloudstack, engagement, eucalyptus, insights, metrics, open source, opensource, openstack, popularity | 6 Responses

Yes, You Can Measure Everything.  Marketing, PR, Dev, Lead Efficiency.  Do It.

Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.

By Jason M. Lemkin on November 28, 2012

One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“.  PR firms always tell how you can’t measure the value of press.  Engineers tell you that you can’t measure development, it’s a soft science.  Corporate marketers tell you that you can’t measure the […]

Posted in Entrepreneurship, Featured Posts | Tagged measure, Measurement, metrics, performance, public relations, sales | 2 Responses

Focusing on Metrics that Matter

Focusing on Metrics that Matter

By Jacob Morgan on August 2, 2012

Metrics aren’t hard to come by, in fact it’s just the opposite, anything can be a metric and that’s a part of the problem.  Organizations today are struggling with trying to understand what they should be measuring and looking at when it comes to enterprise collaboration.  Should they be looking at how many employees are […]

Posted in Business | Tagged collaboration, collaboration metrics, enterprise 2.0 kpi, enterprise 2.0 metrics, kpi, KPIs, metrics, metrics that matter, Performance indicator, roi, social business metrics | 1 Response

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)

By Mark Fidelman on March 2, 2012

For big brands acquiring  customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]

Posted in Marketing | Tagged advertising, Analytics, dachis group, erik huddleston, Infographics, metrics

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