Driving SaaS Customer Acquisition with Success Metrics
As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS […]
Bluenose Enables the Metrics-driven SaaS Business
We are witnessing a dramatic change in the way SaaS businesses are managed. While SaaS financial metrics, such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them. As useful as they may be, SaaS […]
The Metrics-driven SaaS Business
My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. I had just presented the booking plan for the year and one of the Director’s in the meeting said that the plan was good, but we really needed to […]
Open Source Metrics: Let Us Get Realistic
Recently a blogger wrote an article comparing the mailing list interaction in the communities around major open source infrastructure projects. It is a personal project by a blogger using various data sources available in the internet. But the post kickstarted discussion among the punditry talking about whether OpenStack or CloudStack is the top ranking infrastructure […]
Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.
One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“. PR firms always tell how you can’t measure the value of press. Engineers tell you that you can’t measure development, it’s a soft science. Corporate marketers tell you that you can’t measure the […]
Focusing on Metrics that Matter
Metrics aren’t hard to come by, in fact it’s just the opposite, anything can be a metric and that’s a part of the problem. Organizations today are struggling with trying to understand what they should be measuring and looking at when it comes to enterprise collaboration. Should they be looking at how many employees are […]
The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. […]
