CxO Talk: Microsoft, salesforce.com, CRM, and the science of hugging
This week’s episode of CxO Talk, with my co-host Vala Afshar, features top CRM analyst, Paul Greenberg, as our guest. Paul is widely known as the “godfather of CRM” and is a contributor to ZDNet. Here are important topics from the discussion: On Microsoft Dynamics CRM: Microsoft held its annual Convergence conference in New Orleans […]
Measure Your Churn. But What’s Even More Important is to Measure Your Almost Churn. 5 Tricks to Help You Here.
Churn is a paramount topic in SaaS, as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR. Lose a $100k customer? […]
