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Browse: Home / pepsi

pepsi

Four Models for Competitive Crowdsourcing

Four Models for Competitive Crowdsourcing

By Hutch Carpenter on February 4, 2010

Crowdsourcing is heating up in terms of corporate interest. Pepsi’s decision to skip the Super Bowl in favor of a crowdsourced ideas initiative – Pepsi Refresh – is an example of the interest in the market. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. Contests are […]

Posted in Enterprise | Tagged communities, crowdsourcing, innovation, open innovation, pepsi, wisdom-of-crowds

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Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
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  • Hutch Carpenter
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