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Browse: Home / persona

persona

Image credit: Edge of Chaos

Lean Startup Customer Development And IxD Personas

By Chirag Mehta on September 10, 2010

On Quora Steve Blank asked “Is it possible to use Lean Startup customer development findings to inform IxD personas?” This post is my response to Steve on Quora: Absolutely yes. Pivoting is not just about finding the right business model that works for a start-up but it is also about nailing down the persona that […]

Posted in Entrepreneurship | Tagged lean, persona, user experience

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