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Browse: Home / personalization

personalization

Where's the Personalization in the Enterprise Software Buying Experience?

Where's the Personalization in the Enterprise Software Buying Experience?

By Guest Authors on June 24, 2010

Can someone please point me to all those great personalized B2B web sites?  You know the ones… they kinda ask you as you hit the home page who you are, gather some basic demographics/firmographics and then proceed to customize the content experience for you so you’re more likely to find what you need.    I […]

Posted in Enterprise | Tagged communication, enterprise software, erp, marketing, marketing science, microsoft, Oracle, personalization, sap

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