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Browse: Home / positioning

positioning

What's Your Favorite Position?

What's Your Favorite Position?

By Guest Authors on June 25, 2010

Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto the fifth major milestone in our customer-centric GTM quest — Initial Market Penetration.  But before […]

Posted in Marketing | Tagged market entry, marketing, messaging, methodology, positioning

In Search of the Obvious – cutting through the marketing mess

In Search of the Obvious – cutting through the marketing mess

By David Terrar on February 8, 2010

When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find.  He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]

Posted in Marketing | Tagged advertising, al ries, Design, jack trout, laws of marketing, marketing, marketing warfare, media, messaging, positioning, sales, Strategy

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