• Home
  • Blog
  • About
  • Contact
CloudAve
Software in Business. The Business of Software.
  • Business
    • Analysis
    • Entrepreneurship
    • Marketing
    • Strategy
    • Small business
  • Technology
    • Application Software
    • Infrastructure
    • Open Source
    • Mobile
    • Platforms
    • Product reviews
    • Security
  • Misc
    • Design
    • Just for fun
    • Trends & Concepts
  • Your POV
  • Sponsors
Browse: Home / pr

pr

Teachable Moments in PR & Crisis Management

Teachable Moments in PR & Crisis Management

By Mark Suster on August 14, 2011

I was recently approached by Fast Company to comment on “crisis management” at startups in the wake of the Airbnb “ranksackgate” story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. What are the teachable moments? The short article in Fast Company […]

Posted in Featured Posts, Marketing, Strategy | Tagged Airbnb, communication, Fast Company, John Kerry, Mark Zuckerberg, pr, press, Startup Advice | 1 Response

How to use PR Firms at Startups

How to use PR Firms at Startups

By Mark Suster on January 24, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged pr, public relations, Startup Advice, startups

Where does PR fit Within Social CRM?

By Jacob Morgan on June 22, 2010

Last week I had the pleasure of presenting at PRSA in New York (thanks Deirdre!) and while my original presentation was supposed to be around community building for PR professionals I decided to mix things up a bit and talk about where PR fits within Social CRM.  I actually did this for a few reasons; […]

Posted in Marketing | Tagged pr, scrm, Social CRM

On Startups, and Influence, and Messaging

On Startups, and Influence, and Messaging

By Ben Kepes on June 8, 2010

I’ve spent over a month in the past three in the US, split between three different trips for different events, and over this time I’ve met with dozens of startups, many of who are from outside the US and are making their first tentative forays into the US scene. I’ve had conversations with a bunch […]

Posted in Marketing, Small business | Tagged marketing, pr, start ups, stowe boyd

Another PR Fail – It Shouldn’t Be That Hard Guys

By Ben Kepes on May 5, 2010

Friend and fellow blogger Michael Krigsman has a very popular blog highlighting IT failures he comes up against, from time to time I seem to do the same for public relations failures – continuing with this theme I thought I’d recount the latest experience I had. A month ago I received an email from a […]

Posted in Marketing | Tagged pr | 1 Response

FUD in the House of SaaS – More on Suites

FUD in the House of SaaS – More on Suites

By Zoli Erdos on April 26, 2010

Recently I wrote about the evergreen Best-of-breed vs. Integrated All-in-One Suite debate again, arguing: Call me “old school”, but I also believe in the value of having one tightly integrated system for most business needs, and I believe it’s true not only for large corporations but much smaller businesses.  I don’t have CIO’s to back […]

Posted in Enterprise | Tagged all-in-one, application suites, Business ByDesign, business suite, ByD, collaboration, CRM, ecosystem, enterprise software, erp, fud, innovation, integration, mrp, netsuite, peoplesoft, pr, rootstock, saas, saas sales, SaaS suite, salesforce.com, sap, suitecloud, suitecloud10, suiteflow, unstructured data, wikis, workday

Summer Fun – Rant Redux #3

By Ben Kepes on January 5, 2010

Public relations, you gotta love it… I get releases and general communications from PR people on a daily basis. Some good, some not so good and some just plain bizarre. I thought I’d review my thoughts over the year about PR… In April I posted about the some bad experiences: A PR person (who is […]

Posted in Marketing, Strategy | Tagged media, pr, public relations | 1 Response

Save Your Spin for Someone Who Cares

Save Your Spin for Someone Who Cares

By Mark Suster on November 30, 2009

Handling PR with VCs This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. I recently got a phone call from an entrepreneur whom I respect and who runs a company that I hope will do great things one day.  He had pitched me […]

Posted in Entrepreneurship | Tagged Entrepreneur Advice, pr, Raising Venture Capital, startup, Startup Advice, Technology, VC | 1 Response

Another PR Rant, I Must be Tired

Another PR Rant, I Must be Tired

By Ben Kepes on November 23, 2009

I’ve posted many times before about traditional PR and how it falls dismally short. This post is an opportunity to celebrate some success stories and tell a few sorry tales. Before the recent Enterprise 2.0 conference in San Francisco, and in an attempt to make my time as efficient as possible, I posted an invitation […]

Posted in General, Marketing | Tagged enterprise 2.0, pr, public relations

Enterprise 2.0 San Francisco – Only Two Weeks Away, the Briefing Invites Start

By Ben Kepes on October 14, 2009

In two weeks time I’ll be winging my way across the world for the inaugural San Francisco holding of the Enterprise 2.0 conference. As is the norm before large events like this, the emails have started pouring in already asking for times for briefings on products and services to be released during the conference. In […]

Posted in General, Marketing | Tagged briefing, e2con, enterprise 2.0, media, pr | 3 Responses

Yes, I Like Wine Tasting, but Hate Bait-and-Switch

Yes, I Like Wine Tasting, but Hate Bait-and-Switch

By Zoli Erdos on September 14, 2009

The title of the email was appealing: You’re Invited to a Wine Tasting at the Ritz Carlton But then inside the email: Harness the Power of Virtualization: From Datacenter to Desktop Tuesday, October 6 Ritz Carlton San Francisco San Francisco, CA Oops.. no, thanks.  Even though the event site talks about an “exclusive executive briefing […]

Posted in General | Tagged bait and switch, citrix, marketing, pr, transparency, wine, ziff davis

Salesforce.com: Is the Glass Half Full or Half Empty?

Salesforce.com: Is the Glass Half Full or Half Empty?

By Zoli Erdos on September 4, 2009

Is Salesforce.com’s glass for SMBs half full (of lemonade)  or half empty?  I borrowed the lemonade metaphor from Venturebeat’s post announcing Salesforce.com’s new Contact Manager offering for (very) small businesses. On second thought we should use orange juice as a metaphor – as in disappearing orange juice, by Tropicana which offers less juice in a […]

Posted in Analysis | Tagged contact management, CRM, crm price hike, pr, salesforce.com, software pricing, transparency | 6 Responses

How to be a Media Darling…

How to be a Media Darling…

By Ben Kepes on August 31, 2009

At the recent New Zealand WordCamp, one of the sessions looked at building successful media relationships. In a session titled “How to be a Media Darling”, Doug Casement from Renaissance talked about building relationships and pitching for coverage with mainstream media. I covered the event for Idealog magazine but thought it was worth returning to […]

Posted in Design | Tagged doug casement, media, pr, renaissance, wordcamp | 2 Responses

Please Don’t Gild the Lily

Please Don’t Gild the Lily

By Ben Kepes on July 28, 2009

I wrote the other day about the adoption of cloud based email services and the recent decision by one of the New Zealand Post business units to move to Google for their email provision. I think it’s a great move, positive for the business and positive for cloud computing, but a post I came across […]

Posted in General, Marketing | Tagged cloud computing, email, gape, google apps, new zealand post, postal services, pr | 4 Responses

Cisco's New Sweety Strategy (Mobile Collaboration, Too...)

Cisco's New Sweety Strategy (Mobile Collaboration, Too…)

By Zoli Erdos on July 1, 2009

This does not require any further commentary 8 minutes ago from HootSuite     RT Berenice_sweety Cisco to Expand Mobile Collaboration Features (PC World) Cisco to Expand Mobile Collaboration Features by PC World: Yahoo! Tech 8 minutes ago from HootSuite     RT Bennie_sweety Cisco to Expand Mobile Collaboration Features (PC World) Cisco to Expand […]

Posted in Enterprise | Tagged cisco, collaboration, humor, mobility, pr, spam, twitter

Next »
feed mail facebook twitter linkedin

Popular Posts

  • Home
  • What Makes an Entrepreneur? Four Letters: JFDI
  • Cloud Computing in Education
  • How to Select Enterprise Collaboration Vendors
  • About
  • 10 Questions about Innovation Management
  • MinuteDock Launches on Intuit’s Partner Platform
  • I wish that Klout allowed for divergent systems

Archives

Authors

  • Adron Hall
  • Chirag Mehta
  • Christian Reilly
  • Dan Morrill
  • Derek Pilling
  • Hutch Carpenter
  • Jarret Pazahanick
  • Jason M. Lemkin
  • Joel York
  • John Taschek
  • Krishnan Subramanian
  • Mark Suster
  • Michael Krigsman
  • Ofir Nachmani
  • Paul Miller
  • Quinton Wall
  • Randy Bias
  • Robert Duffner
  • Sadagopan
  • wprss
  • Zoli Erdos
Sponsored by: