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Browse: Home / press release

press release

Creative PR – How Refreshing!

Creative PR – How Refreshing!

By Ben Kepes on April 10, 2009

I’ve long been a little dismissive of public relations – seeing it as generally little more than press release bombing of already over taxed media types. But every so often I trip across something that restores some faith. case in point a nice little PR stunt that IAC-EZ is running. IAC-EZ’s PR maven, Cindy Rakowitz […]

Posted in Marketing | Tagged cindy rakowith, iac-ez, press release, public relations, survey monkey, tax day | 1 Response

Another Rant Against Bad PR

Another Rant Against Bad PR

By Ben Kepes on March 12, 2009

We’ve posted a few times previously (see here and here) of my disdain for traditional PR. My rationale for being so dismissive is that in this day and age of instant and ubiquitous connectivity and contactability, a simple email, tweet or (shock horror) phone call will do much more than the most carefully worded but […]

Posted in Marketing | Tagged pr, press release, tributes.com | 1 Response

A Few More Thoughts on Embargoes

A Few More Thoughts on Embargoes

By Zoli Erdos on December 18, 2008

I started this as a comment to Ben’s post, than it grew post-sized.  I have somewhat ambivalent feeling about embargoes, so here it goes: We do respect embargoes which we agree to, which is typically how you get pre-release information. I don’t like implied embargoes we never had the chance to agree to. You see, […]

Posted in Marketing | Tagged blogging, embargo, ethics, media, pr, press, press release

If You Let PR Take Over Your Blog, It’s No Longer a Blog

If You Let PR Take Over Your Blog, It’s No Longer a Blog

By Zoli Erdos on November 19, 2008

Presenting a crappy blog:  Central Desktop Presenting an excellent blog: Central Desktop But wait, they are one and the same.   How is that possible? Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today.  I don’t want to analyze the actual business […]

Posted in Marketing | Tagged blogging, central desktop, collaboration, marketing, pr, press release, saas, social media, startup marketing, startups | 3 Responses

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