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Browse: Home / Pricing & Revenue

Pricing & Revenue

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

By Jason M. Lemkin on July 18, 2016

In anticipation of the upcoming SaaStr Annual 2017, we’ll be releasing the full series of transcripts and videos from all the awesome 2016 sessions. There are rules in starting an enterprise software company. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) […]

Posted in Business, Featured Posts | Tagged case studies, Customer Success, growth, pricing, Pricing & Revenue, Product & Competition, SaaStr Annual Sessions, sales, Sales & Customer Success, The Journey, video

Maybe It’s Time For Marketing to Make a Real Revenue Commit

Maybe It’s Time For Marketing to Make a Real Revenue Commit

By Jason M. Lemkin on January 25, 2016

So a while back on SaaStr, we did a couple of posts about how B2B and SaaS marketing needed to catch up.  That you needed your VP of Marketing to make a real lead commit, to have a true quota of some form.  Not just get you blue pens with your logo on it. Even […]

Posted in Business, Featured Posts | Tagged Getting to Initial Scale, Marketing & Partnerships, Metrics & Operations, Pricing & Revenue

How Awful It Was in ’08-’09 … And What We Learned

How Awful It Was in ’08-’09 … And What We Learned

By Jason M. Lemkin on January 8, 2016

I don’t know if you’ve noticed, but recently, the public markets have been in a bit of turmoil.  Or at least, under a bit of pressure. Below is the other day, on the left.  And ’08 on the right. In the grand scheme of things, all we’ve seen recently is some volatility: Still, for now […]

Posted in Business, Featured Posts | Tagged Getting to Initial Traction, Pricing & Revenue, saas-startups

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