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Browse: Home / pricing

pricing

One Simple Rule on When to Build a “Custom” Feature

One Simple Rule on When to Build a “Custom” Feature

By Jason M. Lemkin on June 28, 2017

“Custom” features …  I feel this is perhaps the point founders get the worst advice of all. Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. One-off customization per se is bad. This is SaaS, not a services business. But Being paid a lot to build something […]

Posted in Technology | Tagged 1 - Stage, 2 - Topic, pricing, product, Product & Competition, scale

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

By Jason M. Lemkin on July 18, 2016

In anticipation of the upcoming SaaStr Annual 2017, we’ll be releasing the full series of transcripts and videos from all the awesome 2016 sessions. There are rules in starting an enterprise software company. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) […]

Posted in Business, Featured Posts | Tagged case studies, Customer Success, growth, pricing, Pricing & Revenue, Product & Competition, SaaStr Annual Sessions, sales, Sales & Customer Success, The Journey, video

Small Deals at Large Companies.  Hooray!!  And 100% At Risk.

Small Deals at Large Companies. Hooray!! And 100% At Risk.

By Jason M. Lemkin on July 6, 2016

Every customer you close, the next day, is at risk of churn.  A month-to-month customer can basically cancel anytime.  An annual contract customer can sort of cancel anytime, but really probably won’t for a year, or even 3 (more on why Year 3 is the biggest risk for bigger customers here).  You know this, of […]

Posted in Business, Featured Posts | Tagged 1 - Stage, competition, growth, pricing, Product & Competition, sales, Sales & Customer Success, scale | 1 Response

Marketo: Winning, IPOing, and Going Upmarket (Video + Transcript)

Marketo: Winning, IPOing, and Going Upmarket (Video + Transcript)

By Jason M. Lemkin on May 13, 2016

In anticipation of the upcoming SaaStr Annual 2017, we’ll be releasing the full series of transcripts and videos from all the awesome 2016 sessions. We were super excited to have Phil Fernandez, CEO and co-founder of Marketo, sit down and talk to us about the triumphs (and struggles) leading Marketo from inception to IPO. Phil […]

Posted in Business, Featured Posts | Tagged case studies, competition, growth, Hiring & Operations, Hiring & Retention, pricing, Product & Competition, SaaStr Annual Sessions, scale, video

It's Cheaper In The Long Run To Pay For A Professional

It’s Cheaper In The Long Run To Pay For A Professional

By Chris Yeh on August 20, 2013

I firmly believe in the truth of the old saying, “It’s cheaper in the long run to pay for a professional.”  It’s an axiom that applies in nearly any situation, from decide whether or not to attempt to fix your own plumbing problems, to dealing with groupies if you’re a young All-Star. Yet while most […]

Posted in Business | Tagged businessmodel, feedly, free, freemium, google, google reader, news aggregator, pricing, rss

Three foolproof ways to price your startup's product

Three foolproof ways to price your startup’s product

By Chris Yeh on June 7, 2013

One of the big questions entrepreneurs ask me about is how to price their product.  99% of the time, I tell them that their product is underpriced.  But this begs the question, how should I price my product? The advice I tends to be very specific to the product and industry.  For example, I urge […]

Posted in Marketing | Tagged pricing, sales

A Little Less About Pricing.  A Little More About Deal Size. Please.

A Little Less About Pricing. A Little More About Deal Size. Please.

By Jason M. Lemkin on October 31, 2012

It’s not that this is rocket science. It isn’t. But if you haven’t lived it, understand that Deal Size is the single most important factor in your SaaS business model. Because it will completely define how you do sales and marketing, and to a just somewhat lesser extent, prioritize feature development and product/engineering.

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged deal size, intuit, marketing, pricing, Quora, sales, salesforce.com, startups

Call For Pricing

Call For Pricing

By Christian Reilly on February 25, 2011

One of the most fascinating, yet relatively unchartered areas of cloud computing’s all-out assault on today’s enterprise is the complex beast that is the consumption-based pricing model. Technical, operational and of course, security issues aside, it is easy to see how the advent of pay-for-what-I-use, which is commonplace in pretty much all of the leading Public […]

Posted in Business, Enterprise, Featured Posts | Tagged cloud computing, pricing, saas, saas pricing, software as a service, software pricing, transparency | 2 Responses

Organized Robbery

Organized Robbery

By John Taschek on January 24, 2011

We’re at a time of rebellion against maintenance fees, which now include the elements of insurance, extortion, declining systems, and of course refactoring all of which add to the costs of any implementation. Add that into the actual implementation itself, and one is left with whopping fees and eventually ineffective…

Posted in Application Software, Enterprise, Featured Posts | Tagged @stevegillmor, cloud, cloud computing, cloudave, Duncan Jones, forrester, maintenance, maintenance fees, Oracle, pricing, salesforce, salesforce.com, software, software maintenance, Web/Tech | 1 Response

Did 37Signals Increase BaseCamp Price or Not?  The Backdoor Experiment.

Did 37Signals Increase BaseCamp Price or Not? The Backdoor Experiment.

By Zoli Erdos on October 29, 2010

There’s a debate going on about 37Signal’s “hidden” “unannounced” price increase of their popular Basecamp service. Apparently most of the uproar wasn’t so much due to the price hike itself, but the fact that it happened without any announcement. Cinovate Cinovate Cloud Inn. Why did 37 Signal’s Basecamp price double unannounced? http://bit.ly/bLan2a Contact Cinovate for […]

Posted in Application Software, Featured Posts, Marketing | Tagged 37signals, Basecamp, pricing, project management, transparency, zoho | 11 Responses

You set the price; I’ll set the terms

You set the price; I’ll set the terms

By Derek Pilling on January 19, 2010

Bill Daniels, a cable tycoon, was a consummate deal maker.  I never had the honor of meeting Bill, but his reputation in the industry has stood the test of time as have some quotes that have been attributed to him. My Partners, some of whom had the great pleasure of knowing and doing business with Bill, are […]

Posted in Entrepreneurship | Tagged convertible preferred, participating preferred, pricing, startups, structure, valuation, vc funding, venture capital

Windows Azure TCO Calculator

Windows Azure TCO Calculator

By Krishnan Subramanian on November 13, 2009

It has been just over a year since Microsoft announced about their Cloud Computing platform, Windows Azure. This year’s PDC is just around the corner and Azure is going to dominate the event. You can check out some of the sessions you can expect in this year’s event. For those who were in deep coma […]

Posted in General | Tagged azure, cloud computing, microsoft, pricing, tco

Moving From On-Premises to SaaS, Thoughts on Revenue Corrosion

Moving From On-Premises to SaaS, Thoughts on Revenue Corrosion

By Ben Kepes on September 15, 2009

Image via CrunchBase A recurring theme for me in my writing is the pain that traditional on-premises vendors feel when considering, or actually making, a move to SaaS. Recently I posted about the success Callidus has had with this very move. Within days of that post I was contacted by Ariba software, a vendor in […]

Posted in General, Marketing | Tagged ariba, Licensing, on-premise, perpetual licence, pricing, saas, subscription, traditional software | 2 Responses

Free Sometimes Comes at a Huge Cost

Free Sometimes Comes at a Huge Cost

By Ben Kepes on September 2, 2009

The other day I was having lunch with a bunch of technology entrepreneurs and the subject came up of the falling service levels we all experience. The conversation was particularly around the telecommunications field but could have easily been any aspect of commerce. The chap sitting next to me had a particular perception; When I […]

Posted in General, Strategy | Tagged bloggerm feedburner, freemium, omniture, phil wainewright, price, pricing, telco | 6 Responses

On Pricing, Demand and Critical Mass

On Pricing, Demand and Critical Mass

By Ben Kepes on August 3, 2009

Recently I received a press release from SaaS accounting vendor e-conomic (CloudAve review here) announcing the release of a new pricing structure. Their various pricing plans are dropping by a few pounds a month. Meanwhile they’ve increased the maximum transaction number to allow more companies to work within their small business plan. Commenting on the […]

Posted in General, Small business, Strategy | Tagged accy2, e-conomic, pricing, saas, saasu, xero | 1 Response

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