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Browse: Home / Product & Competition

Product & Competition

One Simple Rule on When to Build a “Custom” Feature

One Simple Rule on When to Build a “Custom” Feature

By Jason M. Lemkin on June 28, 2017

“Custom” features …  I feel this is perhaps the point founders get the worst advice of all. Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. One-off customization per se is bad. This is SaaS, not a services business. But Being paid a lot to build something […]

Posted in Technology | Tagged 1 - Stage, 2 - Topic, pricing, product, Product & Competition, scale

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

Dharmesh Shah of Hubspot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video + Transcript)

By Jason M. Lemkin on July 18, 2016

In anticipation of the upcoming SaaStr Annual 2017, we’ll be releasing the full series of transcripts and videos from all the awesome 2016 sessions. There are rules in starting an enterprise software company. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) […]

Posted in Business, Featured Posts | Tagged case studies, Customer Success, growth, pricing, Pricing & Revenue, Product & Competition, SaaStr Annual Sessions, sales, Sales & Customer Success, The Journey, video

Small Deals at Large Companies.  Hooray!!  And 100% At Risk.

Small Deals at Large Companies. Hooray!! And 100% At Risk.

By Jason M. Lemkin on July 6, 2016

Every customer you close, the next day, is at risk of churn.  A month-to-month customer can basically cancel anytime.  An annual contract customer can sort of cancel anytime, but really probably won’t for a year, or even 3 (more on why Year 3 is the biggest risk for bigger customers here).  You know this, of […]

Posted in Business, Featured Posts | Tagged 1 - Stage, competition, growth, pricing, Product & Competition, sales, Sales & Customer Success, scale | 1 Response

Marketo: Winning, IPOing, and Going Upmarket (Video + Transcript)

Marketo: Winning, IPOing, and Going Upmarket (Video + Transcript)

By Jason M. Lemkin on May 13, 2016

In anticipation of the upcoming SaaStr Annual 2017, we’ll be releasing the full series of transcripts and videos from all the awesome 2016 sessions. We were super excited to have Phil Fernandez, CEO and co-founder of Marketo, sit down and talk to us about the triumphs (and struggles) leading Marketo from inception to IPO. Phil […]

Posted in Business, Featured Posts | Tagged case studies, competition, growth, Hiring & Operations, Hiring & Retention, pricing, Product & Competition, SaaStr Annual Sessions, scale, video

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