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Browse: Home / Product design

Product design

Product Vision: Make A Trailer And Not A Movie

Product Vision: Make A Trailer And Not A Movie

By Chirag Mehta on May 1, 2014

I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up the most is when they confuse product vision for product definition. To use an analogy, product vision is a trailer and product definition is a movie. When you’re watching a movie […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged design thinking, Product design, Product Management

A Design Lesson: Customers Don't Remember Everything They Experience

A Design Lesson: Customers Don’t Remember Everything They Experience

By Chirag Mehta on February 3, 2014

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don’t take an appointment due to a variety of cultural and logistics reasons and prefer to walk in. These patients invariably have to wait […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged behavioral economics, customer experience, experience design, Product design, Product Management, psychology

How to Avoid a Common Product Mistake Many Teams Make

How to Avoid a Common Product Mistake Many Teams Make

By Mark Suster on October 16, 2013

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. From the experience in my earliest days […]

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged Entrepreneurship, Power user, Product design, Startup Advice, startups, Usability testing, vc funding, venture capital | 2 Responses

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

Objectively Inconsistent

Objectively Inconsistent

By Chirag Mehta on December 18, 2012

During his recent visit to the office of 37 Signals, Jeff Bezos said, “to be consistently objective, one has to be objectively inconsistent.” I find this perspective very refreshing that is applicable to all things and all disciplines in life beyond just product design. As a product designer you need to have a series of […]

Posted in Featured Posts, Trends & Concepts | Tagged big data, data scientist, design thinking, jeff bezos, Product design, prototyping

Design for the Novice, Configure for the Pro

Design for the Novice, Configure for the Pro

By Mark Suster on November 22, 2010

I recently wrote about my philosophy of minimalism that “less is more” with the mantra “when in doubt, leave it out.” I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.”  I started saying this back in 2001/02, long before the era of Web […]

Posted in Application Software, Featured Posts | Tagged ajax, Design, Product design, Quora, Startup Advice, Tech Market Analysis, Usability testing, web 2.0 | 1 Response

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