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Browse: Home / Product Management

Product Management

A New Chapter In My Life; Google

A New Chapter In My Life; Google

By Chirag Mehta on January 16, 2017

When I decided to leave SAP to take a short sabbatical I didn’t really know what to expect. Six months later I am happy to report that it was one of the best decisions I ever made. These were some of the best weeks and months of my life. After this short period of disconnecting […]

Posted in Business | Tagged enterprise software, google, Product Management

Disconnect To Reconnect

Disconnect To Reconnect

By Chirag Mehta on June 20, 2016

All journeys, no matter how fruitful, come to an end. After a little over nine and half years I decided to leave SAP last week. What a journey this has been! Making Design Thinking real I was hired into a multidisciplinary corporate strategy team, set up by Hasso Plattner, the chairman of SAP’s supervisory board, […]

Posted in Business | Tagged enterprise software, management, Product Management

Product Vision: Make A Trailer And Not A Movie

Product Vision: Make A Trailer And Not A Movie

By Chirag Mehta on May 1, 2014

I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up the most is when they confuse product vision for product definition. To use an analogy, product vision is a trailer and product definition is a movie. When you’re watching a movie […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged design thinking, Product design, Product Management

Why And How Should You Hire A Chief Customer Success Officer?

Why And How Should You Hire A Chief Customer Success Officer?

By Chirag Mehta on March 13, 2014

For an ISV (Independent Software Vendor) it is everyone’s job to ensure customer success but it is no one person’s job. This is changing. I see more and more companies realizing this challenge and want to do something about it. Sales is interested in maintaining relationship with customers for revenue purposes and support works with […]

Posted in Business, Featured Posts, Strategy | Tagged design thinking, management, Product Management

When customers want a product roadmap, do this instead

When customers want a product roadmap, do this instead

By Hutch Carpenter on February 10, 2014

Product roadmaps suck. There, I said it. <exhales> OK, let’s explain that. Roadmaps that are real, living documents representing what you will deliver…are awesome. But that may not be the case for you; it wasn’t for me. Instead, a product roadmap was at its core a sales document for a prospect call. A lot of effort, with […]

Posted in Application Software, Business, Featured Posts, Trends & Concepts | Tagged b2b, customer centricity, enterprise software, jobs to be done, mba, Product Management, roadmap | 2 Responses

A Design Lesson: Customers Don't Remember Everything They Experience

A Design Lesson: Customers Don’t Remember Everything They Experience

By Chirag Mehta on February 3, 2014

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an appointment or walk in. Most patients don’t take an appointment due to a variety of cultural and logistics reasons and prefer to walk in. These patients invariably have to wait […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged behavioral economics, customer experience, experience design, Product design, Product Management, psychology

Decision flow for customer feature requests

Decision flow for customer feature requests

By Hutch Carpenter on January 28, 2014

If you  manage a product or service in the business-to-business (B2B) market, customer requests for features will be a regular part of your work. Requests come in through the sales team, service reps, and senior management, as well as directly from customers themselves. It’s a disruptive insertion of new items for your agenda. That disruption […]

Posted in Application Software, Business, Featured Posts | Tagged b2b, customer needs, enterprise software, jobs to be done, lighthouse customers, mba, Product Management, voc | 1 Response

The Folly of Inside-Out Product Thinking

The Folly of Inside-Out Product Thinking

By Hutch Carpenter on December 12, 2013

Inside out just doesn’t fit right Ever run into this deductive reasoning? Customers like our existing products and our company We are building a new product that reflects the priorities of a company executive Therefore, customers will like our new product It’s a clear violation of the First Law of Product: Customers decide what products they […]

Posted in Business, Featured Posts | Tagged customer development, customer validation, gerry mcgovern, innovation, inside-out, jobs to be done, mba, microsoft, Product Management

10 examples of fabulously flawed product-first thinking

10 examples of fabulously flawed product-first thinking

By Hutch Carpenter on November 5, 2013

In talking about jobs-to-be-done here, I sometimes think that all I’m doing is stating the obvious. I mean, isn’t it obvious that you’d create something that helped fulfill a need or desire? What else would you do? But I’ve seen in my own work experience, and across a multitude of initiatives in other industries, cases […]

Posted in Enterprise, Featured Posts, Trends & Concepts | Tagged facebook, innovation, JC Penney, jeff bezos, jobs to be done, jtbd, mba, Product Management, Segway, steve jobs, yahoo

Tell your work story with an infographic

Tell your work story with an infographic

By Hutch Carpenter on October 29, 2013

I have recently found myself updating my resume. Why? After 4 1/2 years at Spigit, I have moved on as the company has been acquired by Mindjet. It was a good run there. So I needed to dust off the resume. And you know, it was eye-opening how limiting resumes are. They are great for their […]

Posted in Business, Featured Posts, Marketing | Tagged careers, GIMP, google docs, infographic, linkedin, mba, mindjet, Product Management, resume, scribd, slideshare, spigit

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

A Method for Applying Jobs-to-Be-Done to Product and Service Design

A Method for Applying Jobs-to-Be-Done to Product and Service Design

By Hutch Carpenter on January 15, 2013

Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up […]

Posted in Featured Posts, Trends & Concepts | Tagged design thinking, game mechanics, Gamification, innovation, jobs to be done, jtbd, mba, Product Management, Ranking

Jobs-to-be-done’s place in a customer-centric organization

Jobs-to-be-done’s place in a customer-centric organization

By Hutch Carpenter on May 16, 2012

On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted […]

Posted in Enterprise, Featured Posts | Tagged customer centricity, jobs to be done, mba, product development, Product Management

AbleBrains: Zen and the Art of Product Management

AbleBrains: Zen and the Art of Product Management

By Guest Authors on June 4, 2010

Here’s Chapter’s 1-3 of Storming the Castle.   Chapter 3 is Zen and the Art of Product Management (text only is below).  Enjoy!  Feedback is most welcome. Download Storming_the_Castle We’re this far into our GTM planning to take our most prized market castle.  We’ve conceptualized a product, ran it past our customers with our VOC team […]

Posted in Marketing | Tagged marketing, Product Management, storming the castle, zen

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