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Browse: Home / product market fit

product market fit

Finding SaaS Product-Market Fit

Finding SaaS Product-Market Fit

By Joel York on September 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS customers want to provide feedback and they want to see that feedback acted upon in a timely fashion. In other […]

Posted in Business, Featured Posts | Tagged product market fit, saas, SaaS Marketing, saas product

Kindred Disciplines: Growth Equity and Growth Hacking

Kindred Disciplines: Growth Equity and Growth Hacking

By Derek Pilling on January 14, 2015

Growth hacking is now a mainstream term in tech circles, particularly those that are consumer-focused. Growth hackingdefinitions abound, but generally emphasize a data driven, creative and flexibly opportunistic approach to customer acquisition. Many would argue that growth hacking is simply a new term for an old concept – marketing. While the functions, tools and skills […]

Posted in Entrepreneurship, Featured Posts | Tagged CAC, customer acquisition cost, Customer retention, Customer Success, Growth Equity, Growth Hacking, lifetime customer value, LTV, product market fit

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