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Browse: Home / public relations

public relations

Yes, You Can Measure Everything.  Marketing, PR, Dev, Lead Efficiency.  Do It.

Yes, You Can Measure Everything. Marketing, PR, Dev, Lead Efficiency. Do It.

By Jason M. Lemkin on November 28, 2012

One thing so many people tell you, in small and big companies alike (especially the big ones), is “you can’t measure [XXX]“.  PR firms always tell how you can’t measure the value of press.  Engineers tell you that you can’t measure development, it’s a soft science.  Corporate marketers tell you that you can’t measure the […]

Posted in Entrepreneurship, Featured Posts | Tagged measure, Measurement, metrics, performance, public relations, sales | 2 Responses

If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

If it Didn’t Happen on Twitter it Didn’t Really Happen. Here’s Why

By Mark Suster on November 13, 2012

I wrote this post a long time ago. When I did it was a little too close to home for a company to have me publish it.  Much time has passed. And I felt it was instructive still so I thought I would publish. I decided to water down some details to protect the innocent. […]

Posted in Entrepreneurship, Featured Posts | Tagged public relations, Tech Market Analysis, twitter

Disrupting The Analyst Industry Through Blogs, Yeah Right!!

Disrupting The Analyst Industry Through Blogs, Yeah Right!!

By Krishnan Subramanian on March 15, 2011

For a long time I was getting frustrated with where the industry, in general, and analyst space, in particular, are heading. When I got into research and analysis, I thought blogs can disrupt the analyst industry in the same way open source disrupted the proprietary software. As a believer in grassroots approach to social and […]

Posted in Featured Posts, General | Tagged analysts, awards, Bloggers, cloud camp, cloudies, cloudyawards, cloudys, democratization, industry analyst, influence, influencers, insights, public relations, social media | 13 Responses

How to use PR Firms at Startups

How to use PR Firms at Startups

By Mark Suster on January 24, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged pr, public relations, Startup Advice, startups

Summer Fun – Rant Redux #3

By Ben Kepes on January 5, 2010

Public relations, you gotta love it… I get releases and general communications from PR people on a daily basis. Some good, some not so good and some just plain bizarre. I thought I’d review my thoughts over the year about PR… In April I posted about the some bad experiences: A PR person (who is […]

Posted in Marketing, Strategy | Tagged media, pr, public relations | 1 Response

The new PR A List via Traackr

The new PR A List via Traackr

By Dan Morrill on November 24, 2009

Traackr has come out with a new “A List” of personalities on the internet for public relations. There are a number of people missing from the list as there always is from lists like this. Moreover, lists like this always generate controversy much like the list I did a year ago, and the aftermath of […]

Posted in Marketing | Tagged award, facebook, Online Communities, Participation, politics, public relations, social media, Social network, Traackr, twitter

Another PR Rant, I Must be Tired

Another PR Rant, I Must be Tired

By Ben Kepes on November 23, 2009

I’ve posted many times before about traditional PR and how it falls dismally short. This post is an opportunity to celebrate some success stories and tell a few sorry tales. Before the recent Enterprise 2.0 conference in San Francisco, and in an attempt to make my time as efficient as possible, I posted an invitation […]

Posted in General, Marketing | Tagged enterprise 2.0, pr, public relations

Creative PR – How Refreshing!

Creative PR – How Refreshing!

By Ben Kepes on April 10, 2009

I’ve long been a little dismissive of public relations – seeing it as generally little more than press release bombing of already over taxed media types. But every so often I trip across something that restores some faith. case in point a nice little PR stunt that IAC-EZ is running. IAC-EZ’s PR maven, Cindy Rakowitz […]

Posted in Marketing | Tagged cindy rakowith, iac-ez, press release, public relations, survey monkey, tax day | 1 Response

Trade Shows – A PR Manual

By Ben Kepes on April 3, 2009

I’m aware that a number (some might say all) of my posts from here at the Web 2.0 expo in San Francisco have been a little grumpy. Part of that is my passion for playing devil’s advocate, part is the fact that I haven’t had a decent nights sleep since leaving New Zealand, and part […]

Posted in General | Tagged pr, public relations, sazze, trade-shows | 1 Response

A Press Release Isn’t a Blog Comment

By Ben Kepes on January 13, 2009

I always welcome comments on my posts from vendors – after all they’re the ones with the in-depth domain knowledge about areas I’m writing about. I can even live with a bit of a commercial bent to the comments – after all there is a reason the vendors spend their precious time writing comments, it’s […]

Posted in Marketing, Strategy | Tagged interprise, public relations | 1 Response

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