How to Measure Employee Engagement with Data Analytics
According to a recent Gallup poll, 72% of Americans are either disengaged or actively disengaged from their work. The study stated, “Over the past several decades, business and psychological researchers—including Gallup—have identified a strong relationship between employees’ workplace engagement and their respective company’s overall performance. It is likely that organizations with engaged employees experience positive […]
Why acquisition beats retention
In a short conversation with Graham Hill today, the topic of acquisition versus retention was brought up. My response to Graham’s initial question was “human nature”: @GrahamHill: If only banks, utilities, telcos put as much effort into retaining customers as they did into acquiring them < human nature and my second one was elaborating on […]
It’s All About Conversion…. Well Conversion and Retention
Sometimes in such a young industry such as SaaS it’s frustrating not having a long historical benchmark with which to compare performance. Given that I was pleased read a post from Oprius (review here) CEO Alan Smith the other day detailing those two important metrics. The following is a chart detailing the Oprius 2008 conversion […]
