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Browse: Home / revenue recognition

revenue recognition

Roundtrip Revenue:  Probably, Just Do It.

Roundtrip Revenue: Probably, Just Do It.

By Jason M. Lemkin on February 4, 2015

If you’ve been around since the Web 1.0 days, a certain phrase may send shivers up your spine — “Roundtrip Revenue.”  People went to jail at AOL for this, folks, overstating revenue by as much as $1 billion that wasn’t really real.  It was just matched against AOL purchases, making the revenues in essence nonexistent. […]

Posted in Entrepreneurship, Featured Posts | Tagged AOL, Eloqua, Entrepreneurship, IBM, Influitive, marketo, revenue, revenue recognition, roundtrip revenue, saas, SEC, startups

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