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Browse: Home / SaaS Marketing

SaaS Marketing

SaaS Marketing | SaaS Customer Aligment Ebook!

SaaS Marketing | SaaS Customer Aligment Ebook!

By Joel York on November 18, 2015

When your SaaS business is well aligned, your SaaS customers consistently take positive actions that lead to positive business outcomes: they try, they buy, they upgrade and they refer you to a friend. When you are poorly aligned, your SaaS customers consistently take negative actions that lead to negative business outcomes: they bounce, they negotiate, […]

Posted in Business, Featured Posts | Tagged joel york, saas, saas customer, SaaS Marketing

The Missed Opportunity of Agile SaaS

The Missed Opportunity of Agile SaaS

By Joel York on October 13, 2015

As the launch date approaches for Markodojo, my agile marketing SaaS startup, I’ve been thinking a lot about how my SaaS experiences have shaped my thinking on agile management, and visa versa. SaaS and agile present complementary aspects that enable a uniquely symbiotic relationship. Agile aims to help businesses increase responsiveness to customer needs, while […]

Posted in Application Software, Business, Featured Posts | Tagged agile, agile marketing, agile saas, Agile software development, saas, SaaS Marketing

Finding SaaS Product-Market Fit

Finding SaaS Product-Market Fit

By Joel York on September 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS customers want to provide feedback and they want to see that feedback acted upon in a timely fashion. In other […]

Posted in Business, Featured Posts | Tagged product market fit, saas, SaaS Marketing, saas product

Aligning SaaS Customer Success

Aligning SaaS Customer Success

By Joel York on August 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge. In fact, many public SaaS companies have yet to turn a profit. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have […]

Posted in Business, Featured Posts | Tagged customer acqusition, joel york, saas, saas customer, SaaS Customer Success, SaaS Marketing

Aligning SaaS Customer Acquisition

Aligning SaaS Customer Acquisition

By Joel York on July 21, 2015

SaaS businesses can be overwhelmingly complex. If the multi-tenant, cloud-based technology isn’t enough, there’s the recurring revenue model which creates all kinds of challenges from accounting to sales compensation to funding. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of […]

Posted in Business, Featured Posts | Tagged Customer, customer acqusition, CUSTOMER ALIGNMENT, joel york, saas, SaaS Marketing

Avoiding Poor SaaS Customer Alignment

Avoiding Poor SaaS Customer Alignment

By Joel York on April 14, 2015

When I’m not completely absorbed with my agile marketing software startup, I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. SaaS businesses develop intimate, […]

Posted in Business, Featured Posts | Tagged Customer Success, joel york, saas customer, SaaS Customer Success, SaaS Marketing, sass

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

Breaking Through The SaaS Ceiling

Breaking Through The SaaS Ceiling

By Joel York on September 19, 2013

It’s the dream of every Internet entrepreneur to build a business that goes viral. Yet the sad truth is that most do not. It’s hard to think of any other industry with such a winner-take-all mentality as Internet software. The volatile combination of small market entry costs and big network effects creates wave after wave […]

Posted in Business, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, Marketing Blogs, Marketing strategy, network effect, network effects, saas, SaaS Marketing, viral growth, virality

SaaS Marketing | Maximizing Customer Lifetime Value

SaaS Marketing | Maximizing Customer Lifetime Value

By Joel York on August 27, 2013

What’s the stronger driver of SaaS company growth: customer acquisition or customer lifetime value? The answer is yes. Rapid, sustainable SaaS growth is equal parts customer acquisition and customer lifetime value. Simply multiply these two numbers and you get your SaaS growth ceiling, the most revenue your SaaS business can ever achieve. Period. The end. […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, Marketing Blogs, saas, SaaS Marketing | 4 Responses

SaaS Marketing | Accelerating Customer Acquisition

SaaS Marketing | Accelerating Customer Acquisition

By Joel York on July 10, 2013

Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, joel york, marketing, Marketing and Advertising, Marketing Blogs, saas, SaaS Marketing, salesforce.com, Search engine optimization, software as a service | 1 Response

Driving SaaS Growth Through The Customer Lifecycle

Driving SaaS Growth Through The Customer Lifecycle

By Joel York on June 11, 2013

SaaS growth isn’t a goal; it’s an obsession. The good news is that SaaS growth can be very smooth and predictable, because of the SaaS recurring revenue subscription model. The bad news is that SaaS growth can also be predictably slow the bigger you get. After a few years of rapid SaaS startup growth, it’s […]

Posted in Business, Featured Posts | Tagged chaotic flow, customer lifecycle, joel york, saas, saas growth, SaaS Marketing | 1 Response

SaaS Branding | 6 Challenges of Killer Cloud Brands

SaaS Branding | 6 Challenges of Killer Cloud Brands

By Joel York on April 5, 2012

SaaS branding has some unique challenges that aren’t covered in the average MBA program. As a new communication channel, the Internet has altered the rules of branding for almost every category of product. However, cloud brands that owe their very existence to the Internet often find that the message, the medium and the merchandise are […]

Posted in Business, Featured Posts, Marketing | Tagged brand, Branding, chaotic flow, cloud, cloud brands, joel york, Marketing Blogs, saas, saas branding, saas brands, SaaS Marketing

Customer Self-Service | The Holy Grail of SaaS

Customer Self-Service | The Holy Grail of SaaS

By Joel York on July 26, 2011

One hundred percent customer self-service is the holy grail of SaaS. Everyone looks for it, but it is never found. Even if your product is simple enough to provide complete self-service purchase, you are unlikely to get away with complete self-service support, because you can’t hang unhappy customer’s out to dry or you will ruin […]

Posted in Application Software, Featured Posts | Tagged best practices, chaotic flow, cloud computing, customer self-service, holy grail, saas, SaaS Marketing, self-service, software as a service | 3 Responses

SaaS Product Marketing - Upgrade and Upsell Strategy

SaaS Product Marketing – Upgrade and Upsell Strategy

By Joel York on September 16, 2010

I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, freemium, marketing, saas, SaaS Blog, SaaS Marketing, saas product, saas revenue, sales, upgrade, upsell, upselling | 1 Response

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