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Browse: Home / SaaS Metrics

SaaS Metrics

Negative Churn

Negative Churn

By Derek Pilling on March 4, 2015

In a board meeting yesterday, we had a brief discussion around “negative churn”. Negative churn is a catchy phrase and apparently a hot-topic in some SaaS circles. I like some of the concepts and disciplines that an understanding of negative churn implies, but I also think it is an unnecessary concept that actually makes it […]

Posted in Business, Entrepreneurship, Featured Posts | Tagged churn, Customer Loss Churn, negative churn, Organic Growth, Revenue Churn, Revenue Lift, saas, SaaS Metrics

The Metrics-Driven SaaS Business | New Ebook!

The Metrics-Driven SaaS Business | New Ebook!

By Joel York on June 19, 2014

The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. This is about to change! The SaaS industry is maturing […]

Posted in Business | Tagged bluenose, chaotic flow, Customer Success, ebook, joel york, saas, SaaS Blog, SaaS Customer Success, SaaS Metrics

The SaaS Metrics Maturity Model

The SaaS Metrics Maturity Model

By Joel York on May 14, 2014

Becoming a Metrics-driven SaaS Business is no easy task. It takes time, commitment and plenty of customers. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant. Each step toward SaaS metrics greatness builds upon the last. The stages of development […]

Posted in Business, Featured Posts | Tagged bluenose, chaotic flow, Customer Success, joel york, saas, SaaS Customer Success, SaaS Metrics | 1 Response

Driving SaaS Customer Acquisition with Success Metrics

Driving SaaS Customer Acquisition with Success Metrics

By Joel York on May 7, 2014

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS […]

Posted in Business, Featured Posts | Tagged chaotic flow, customer acquisition, Customer Success, metrics, saas, SaaS Customer Success, SaaS Metrics

The Promise of SaaS Customer Success Metrics

The Promise of SaaS Customer Success Metrics

By Joel York on April 24, 2014

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It’s one thing to claim […]

Posted in Application Software, Business, Featured Posts | Tagged bluenose analytics, chaotic flow, Customer Success, customer success metrics, joel york, saas, SaaS Customer Success, SaaS Metrics | 1 Response

The Metrics-driven SaaS Business

The Metrics-driven SaaS Business

By Joel York on March 25, 2014

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. I had just presented the booking plan for the year and one of the Director’s in the meeting said that the plan was good, but we really needed to […]

Posted in Business, Featured Posts | Tagged bluenose, bluenose analytics, chaotic flow, Customer Success, joel york, metrics, saas, SaaS Metrics, saas-business | 1 Response

Negative Churn | It’s Not that I Don’t Dislike It, I Do

Negative Churn | It’s Not that I Don’t Dislike It, I Do

By Joel York on July 30, 2013

Most of us were taught at an early age that double negatives are a bad thing, because they are unnecessarily complicated and increase the chances of miscommunication. It is with this principle in mind, that I propose that we permanently ban the ridiculous term “negative churn” from the SaaS metrics vocabulary. Churn is negative growth. […]

Posted in Business, Featured Posts | Tagged chaotic flow, churn, negative churn, SaaS Metrics

What is MRR Churn? | SaaS Metrics FAQs Part 2

What is MRR Churn? | SaaS Metrics FAQs Part 2

By Joel York on January 15, 2013

Why measure SaaS MRR churn? Show me the money! SaaS MRR churn is an important SaaS metric that measures the financial impact of churn. While customer churn is an important operational metric, CFOs always prefer MRR churn. In this second SaaS Metrics FAQs article, I explore ways to analyze SaaS MRR churn.

Posted in Business, Featured Posts | Tagged chaotic flow, churn, Churn rate, mrr, mrr chrun, revenue, saas, SaaS Metrics, saas mrr, software as a service

SaaS Metrics FAQs | What is Churn?

SaaS Metrics FAQs | What is Churn?

By Joel York on September 5, 2012

A little over two years ago, I published a series of well received articles on SaaS metrics that culminated in the SaaS Metrics Guide to SaaS Financial Performance. Since then, I’ve received numerous inquiries regarding the many practical quirks encountered in day-to-day SaaS metrics implementation. In response, I’ve decided to revisit the SaaS metrics topic […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged calculate churn, chaotic flow, churn, Churn rate, churn rate calculation, Customer Lifetime Value, saas churn, SaaS Metrics, saas metrics faq, Subscription business model

SaaS Benchmarks | Acquisition Cost and Churn Challenges

SaaS Benchmarks | Acquisition Cost and Churn Challenges

By Joel York on March 8, 2011

What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.

Posted in Business, Featured Posts | Tagged benchmarking, best practices, chaotic flow, Churn rate, cloud computing, opexengine, revenue, saas, saas benchmark, saas benchmarks, saas cac, saas churn, SaaS Metrics

SaaS Best Practices | SaaS Inside Sales Benchmark Report

SaaS Best Practices | SaaS Inside Sales Benchmark Report

By Joel York on December 7, 2010

The BridgeGroup recently surveyed 115 North American technology companies with a special focus on SaaS inside sales metrics and sales compensation for SaaS companies. As SaaS sales organization, metrics and compensation have all been recent topics here at Chaotic Flow, and since it’s always best practice to test theory with reality, I thought I’d share […]

Posted in Business, Featured Posts | Tagged best practice, best practices, bridegrgroup, chaotic flow, inside sales, saas, SaaS Metrics, saas sales, sales compensation | 1 Response

SaaS Metrics Guide to SaaS Financial Performance

SaaS Metrics Guide to SaaS Financial Performance

By Joel York on September 21, 2010

I’ve wrapped up the highlights of my SaaS metrics series into a tidy SaaS Metrics Guide to SaaS Financial Performance. Like the original SaaS metrics series, this reference guide presents simple rules-of-thumb and graphic visualizations that capture the dynamic relationships between core SaaS metrics and SaaS financial performance. It is NOT a comprehensive overview of […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, saas, saas financial, saas metric, SaaS Metrics | 1 Response

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