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saas product

Making Markodojo | Untold SaaS Product Secrets

Making Markodojo | Untold SaaS Product Secrets

By Joel York on November 2, 2015

Today, I’m excited to announce the launch of Markodojo, my agile marketing management SaaS startup and an entirely new breed of enterprise marketing software. You say: “That’s great Joel, but what’s in it for me?” Well, if you are a marketing manager, please skip to the shameless plug below, then head straight to the Markodojo […]

Posted in Application Software, Business, Featured Posts | Tagged joel york, Marketing management, markodojo, saas product

Finding SaaS Product-Market Fit

Finding SaaS Product-Market Fit

By Joel York on September 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. SaaS startups, however, have unique advantages. Unlike consumer Internet products, SaaS products are essential business tools. SaaS customers take them very seriously. SaaS customers want to provide feedback and they want to see that feedback acted upon in a timely fashion. In other […]

Posted in Business, Featured Posts | Tagged product market fit, saas, SaaS Marketing, saas product

Eleven Secrets of SaaS Product Design

Eleven Secrets of SaaS Product Design

By Joel York on October 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. […]

Posted in Application Software, Featured Posts | Tagged chaotic flow, Churn rate, Customer Lifetime Value, joel york, Product design, Product Management, product manager, saas, SaaS Marketing, saas product, software as a service

SaaS Product Marketing - Upgrade and Upsell Strategy

SaaS Product Marketing – Upgrade and Upsell Strategy

By Joel York on September 16, 2010

I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, freemium, marketing, saas, SaaS Blog, SaaS Marketing, saas product, saas revenue, sales, upgrade, upsell, upselling | 1 Response

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