David Sacks (Yammer) Stewart Butterfield (Slack): Unicorns or Bust
Missed the 2015 SaaStr Annual? We’ve got you covered! We’re publishing the full series of both the videos and transcripts from all of the 2015 sessions. Today we’ve got David Sacks, Co-founder of PayPal and Yammer, now COO at Zenefits, and Stewart Butterfield, President/Co-founder of Slack, where we had a wide-ranging, 40 minute discussion on […]
SaaS Product Marketing – Upgrade and Upsell Strategy
I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually […]
