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Browse: Home / scarcity

scarcity

The Right and Wrong Ways To Use Scarcity in Marketing

The Right and Wrong Ways To Use Scarcity in Marketing

By Chris Yeh on July 18, 2013

Nir Eyal is one of the top minds in applying psychology to the startup world.  His posts are a must-read, and he’s also a nice guy.  My only complaint is that I foolishly went barefoot running with him and developed a foot problem that kept me on a cane for months (I had a problem […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged facebook, Mailbox, psychology, scarcity

Open-ended Scarcity (and Abundance)

Open-ended Scarcity (and Abundance)

By Guest Authors on July 22, 2009

I’ve been doing a lot of open-ended thinking lately about scarcity. By “open-ended,” I mean that I’m not thinking toward any resolution, so much as I’m just thinking about the concept. Scarcity is most often thought of in economic terms — where a great majority of economic value is derived from scarcity (or scarcity coupled […]

Posted in General | Tagged abundance, conferences, defragcon, eventvue, scarcity, sharing

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