The Right and Wrong Ways To Use Scarcity in Marketing
Nir Eyal is one of the top minds in applying psychology to the startup world. His posts are a must-read, and he’s also a nice guy. My only complaint is that I foolishly went barefoot running with him and developed a foot problem that kept me on a cane for months (I had a problem […]
Open-ended Scarcity (and Abundance)
I’ve been doing a lot of open-ended thinking lately about scarcity. By “open-ended,” I mean that I’m not thinking toward any resolution, so much as I’m just thinking about the concept. Scarcity is most often thought of in economic terms — where a great majority of economic value is derived from scarcity (or scarcity coupled […]
