SaaS Marketing | Accelerating Customer Acquisition
Tweet Me! SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. In the long run, acquiring more customers is not enough. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you […]
Consequences far outweigh the positives with spamming social data streams
While I am not overly surprised that spammers have found that Google Plus (indeed any social network) is an awesome place to sell or otherwise try to engage people with their get rich quick, enlarge your anatomy or other scams, … Continue reading →
Why WordPress ISN’T A Good Choice For Your Website (Really?)
Last month I did a guest article for Jemima Gibbons monthly newsletter on Freshbusinessthinking.com about Social Media Monitoring and Analytics. In that same newsletter Nikki Pilkington argued why WordPress is a good choice for your website. I decided I wanted to argue, passionately, the opposite, and my article has just been published there this month. […]
Purchasing influence, followers and popularity
Over on Techcrunch they have a message about using Amazon Mechanical Turk to help a person raise their influence, followers, or general popularity. Unfortunately most of the conversation centers on Quora, which is an awesome question answer system (until it exploded in popularity) that gave people an indirect link to people who were actually doing […]
Google Instant makes SEO Irrelevant? Who cares?
Steve Rubel makes an the argument that Google Instant will kill SEO because: Here’s what this [Google Instant] means: no two people will see the same web. Once a single search would do the trick – and everyone saw the…
