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Browse: Home / segmentation

segmentation

Microsoft People vs. Apple People

Microsoft People vs. Apple People

By Chris Yeh on July 23, 2012

There are Microsoft people and Apple people.Microsoft people want every option, and can’t imagine why others would find the surfeit of choices intimidating or annoying.In the parlance of psychology, they are “optimizers”.Apple people want a simple, ele…

Posted in Trends & Concepts | Tagged Apple, microsoft, psychology, segmentation | 3 Responses

Storming the Castle: Chap 4: Markets With Attitude

Storming the Castle: Chap 4: Markets With Attitude

By Guest Authors on June 7, 2010

Here’s Chapter’s 1-4 of Storming the Castle.  I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using formalized QA methodologies, and we’ve worked with our customers using VOC techniques. Our product is […]

Posted in Marketing | Tagged marketing, segmentation, storming the castle

Segmenting Your Market: 2010 Style

Segmenting Your Market: 2010 Style

By Guest Authors on May 27, 2010

You: a young company. What: You’ve recently put a product in market and you’re trying to figure out how to really drive adoption!  How: Segment your market to find those most likely to buy. Sounds easy?  Its not but it can be relatively painless.  When a company first brings it’s solutions to market it needs […]

Posted in Marketing | Tagged attitudinal segmentation, choice modeling, marketing, segmentation

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