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Siebel Systems

Why You Should Make Your Competitors Your Frenemies

Why You Should Make Your Competitors Your Frenemies

By Mark Suster on December 27, 2010

Yesterday I wrote about how to talk to investors about your competitors.  In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Conventional wisdom in most companies is that “the competition is the enemy” – it’s the rallying […]

Posted in Business | Tagged Betamax, cloud computing, competition, Evil Empire, frenemies, frenemy, marc benioff, salesforce.com, Siebel Systems, Startup Advice | 1 Response

Understanding How The Innovator’s Dilemma Affects You

Understanding How The Innovator’s Dilemma Affects You

By Mark Suster on November 4, 2010

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen.  I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology” or “the innovator’s dilemma” without ever having read the book and almost universally misunderstand the concepts. Let […]

Posted in Business, Featured Posts | Tagged Disruptive technology, Harvard Business School, salesforce.com, Siebel Systems, Tech Market Analysis | 3 Responses

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