Measurement and Metrics or People and Relationships?
I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator asked was around dashboards, in other words, if you could create your metrics and dashboards for social engagement; what would you track and why? It’s really tough to answer this type of a question because […]
The ROI of ROI: Does ROI Always Make Sense?
When I go into meetings there’s one question I love to ask when it comes down to social customer initiatives. I get the key stakeholders seated at a table together and ask, “If I told you that you would never know about making any direct revenue from your customers through social channels, would you still […]
