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Browse: Home / Social Media Marketing ROI and Accountability

Social Media Marketing ROI and Accountability

Measurement and Metrics or People and Relationships?

Measurement and Metrics or People and Relationships?

By Jacob Morgan on March 14, 2011

I was on a panel discussion at the Sales 2.0 conference last week and one of the questions the moderator asked was around dashboards, in other words, if you could create your metrics and dashboards for social engagement; what would you track and why?  It’s really tough to answer this type of a question because […]

Posted in Trends & Concepts | Tagged measurement and metrics, people and relationships, Social Business, Social Media Marketing ROI and Accountability, social media roi, the roi of roi

The ROI of ROI: Does ROI Always Make Sense?

The ROI of ROI: Does ROI Always Make Sense?

By Jacob Morgan on February 5, 2011

When I go into meetings there’s one question I love to ask when it comes down to social customer initiatives.  I get the key stakeholders seated at a table together and ask, “If I told you that you would never know about making any direct revenue from your customers through social channels, would you still […]

Posted in Business, Featured Posts | Tagged calculating roi, figuring out roi, roi, roi doesn't always make sense, roi of roi, Social Business, social customer roi, Social Media Marketing ROI and Accountability, understanding roi | 3 Responses

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