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Browse: Home / Social Media Marketing

Social Media Marketing

Trends for Companies Searching for a Social Media “Something”

Trends for Companies Searching for a Social Media “Something”

By Jacob Morgan on December 6, 2010

I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions.  I thought it would be fun to take a look at what’s going on with “social media” jobs and trends and…well…wow!  The charts below should speak for […]

Posted in Trends & Concepts | Tagged companies searching for social media, hiring for social media, Social Business, Social CRM, social media, social media jobs, Social Media Marketing, social media trends

2010 Consumer New Media Study by Cone

2010 Consumer New Media Study by Cone

By Jacob Morgan on November 23, 2010

Earlier this month Cone released the results of their study on how consumers are using new media tools.  Cone conducted an online survey of 1050 adults and defined “new media” as: “Dialog among individuals or groups by way of technology-facilitated channels such as social networks (e.g. Facebook); blogs; microblogs (e.g twitter); online games; mobile devices; photo-; audio-, […]

Posted in Trends & Concepts | Tagged 2010 consumer new media study, cone, flickr, itunes, social customer engagement, Social Media Marketing, Social network, Tools and Reviews

Here’s to You, the Social Media Manager!

Here’s to You, the Social Media Manager!

By Jacob Morgan on September 26, 2010

I remember when the “social media manager” role first cropping up years ago but boy has the role changed and evolved overtime.  In fact I think it has changed so much that the title no longer describes the actual function that the “social media manager” performs.  A few years ago the social media manager was […]

Posted in Trends & Concepts | Tagged evolving social media manager, marketing manager, running social media, social media, social media manager, Social Media Marketing | 4 Responses

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)

By Jacob Morgan on September 6, 2010

I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read.  One particular area of the book mentions the difference between algorithmic vs heuristic ways of getting things done.  Dan breaks down the difference between algorithmic and heuristic ways […]

Posted in Featured Posts, Trends & Concepts | Tagged algorithm, algorithmic business, algorithmic vs heuristic, Attensity, customer engagement, Dan Pink, Heuristic, heuristic business, Social CRM, social media, Social Media Marketing | 1 Response

New Oldspice Campaign: Social Media or Social CRM?

By Jacob Morgan on July 19, 2010

Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…) Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating […]

Posted in Marketing | Tagged old spice, oldspice, scrm, Social CRM, social media, Social Media Marketing

Social Media vs Social CRM vs Social Business vs Enterprise 2.0

Social Media vs Social CRM vs Social Business vs Enterprise 2.0

By Jacob Morgan on May 19, 2010

First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning move for white? I’ve been giving this some thought lately as over at Chess Media Group (CMG) we are gearing up for our new website launch which also means finalizing our list of our core […]

Posted in General | Tagged e2.0, enterprise 2.0, scrm, Social Business, Social CRM, social media, Social Media Marketing, social media vs social business vs enterprise 2.0 vs social crm, social scrm | 4 Responses

Social Media as a “Just in Case” Strategy

Social Media as a “Just in Case” Strategy

By Jacob Morgan on March 25, 2010

Do you own any type of insurance?  Medical, dental, home, and car perhaps?  Why?  You own insurance so that in case anything bad happens you’ll be protected.  At it’s worst social media is an insurance policy for your brand online.  At it’s best social media is a way evolve how your organization does business.  However, […]

Posted in Marketing | Tagged investing in social media, just in case, social media, Social Media Marketing, social media strategy

Do We Take Social Media and Connectivity for Granted?

Do We Take Social Media and Connectivity for Granted?

By Jacob Morgan on February 23, 2010

The U.S. Department of State sponsors something called the International Visitor Leadership Program which is a program in which young leaders from various parts of the world meet with leaders in the U.S. on a particular topic.  I was among one of the people selected to meet with the young foreign leaders to discuss social […]

Posted in General, Mobile | Tagged broadband, connectivity, international visitor leadership program, mobility, Social Media Marketing, social media problems, third world, u.s. department of state | 2 Responses

Key Takeaways from the San Francisco Writer’s Conference

Key Takeaways from the San Francisco Writer’s Conference

By Jacob Morgan on February 16, 2010

This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference; both sessions were focused around how authors can use social media to their advantage.  Out of the 400 people in attendance I think I saw two people pull out their laptops and maybe one person tweet.  The event was […]

Posted in Design | Tagged Events, san francisco writer\'s conference, sfwc, social media for authors, social media for publishers, social media for writers, Social Media Marketing

Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them

Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them

By Jacob Morgan on February 11, 2010

If I told you I could change and revolutionize the way your company collaborates internally and builds relationships with its customers via new tools and technologies, would you be interested? What if I told you that I could improve the way your company collaborates internally and builds relationships with its customers through new technologies and […]

Posted in Enterprise | Tagged changing processes, company change, enterprise 2.0, improving operations, improving processes, improving vs changing, revolutionizing operations, Social Business, social media, Social Media Marketing | 1 Response

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