Trends for Companies Searching for a Social Media “Something”
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look at trends for various job titles or descriptions. I thought it would be fun to take a look at what’s going on with “social media” jobs and trends and…well…wow! The charts below should speak for […]
2010 Consumer New Media Study by Cone
Earlier this month Cone released the results of their study on how consumers are using new media tools. Cone conducted an online survey of 1050 adults and defined “new media” as: “Dialog among individuals or groups by way of technology-facilitated channels such as social networks (e.g. Facebook); blogs; microblogs (e.g twitter); online games; mobile devices; photo-; audio-, […]
Here’s to You, the Social Media Manager!
I remember when the “social media manager” role first cropping up years ago but boy has the role changed and evolved overtime. In fact I think it has changed so much that the title no longer describes the actual function that the “social media manager” performs. A few years ago the social media manager was […]
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that so far it’s a pretty interesting read. One particular area of the book mentions the difference between algorithmic vs heuristic ways of getting things done. Dan breaks down the difference between algorithmic and heuristic ways […]
New Oldspice Campaign: Social Media or Social CRM?
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…) Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating […]
Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning move for white? I’ve been giving this some thought lately as over at Chess Media Group (CMG) we are gearing up for our new website launch which also means finalizing our list of our core […]
Social Media as a “Just in Case” Strategy
Do you own any type of insurance? Medical, dental, home, and car perhaps? Why? You own insurance so that in case anything bad happens you’ll be protected. At it’s worst social media is an insurance policy for your brand online. At it’s best social media is a way evolve how your organization does business. However, […]
Do We Take Social Media and Connectivity for Granted?
The U.S. Department of State sponsors something called the International Visitor Leadership Program which is a program in which young leaders from various parts of the world meet with leaders in the U.S. on a particular topic. I was among one of the people selected to meet with the young foreign leaders to discuss social […]
Key Takeaways from the San Francisco Writer’s Conference
This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference; both sessions were focused around how authors can use social media to their advantage. Out of the 400 people in attendance I think I saw two people pull out their laptops and maybe one person tweet. The event was […]
Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them
If I told you I could change and revolutionize the way your company collaborates internally and builds relationships with its customers via new tools and technologies, would you be interested? What if I told you that I could improve the way your company collaborates internally and builds relationships with its customers through new technologies and […]
