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Browse: Home / social media

social media

One Small Change I Made That Improved My Daily Mental State

One Small Change I Made That Improved My Daily Mental State

By Mark Suster on November 2, 2017

We all have a pretty good idea about things that drag down our productivity or suck up time that would be better spent on more fulfilling activities. Two years ago I made a commitment to stop bringing my mobile phone into my bedroom and with like a 95% compliance rate this made a big improvement. […]

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged social media

Some Thoughts on Twitter as a Micro-Blogging Tool

Some Thoughts on Twitter as a Micro-Blogging Tool

By Mark Suster on May 29, 2015

1/ Twitter started off positioned as a micro-blogging platform but in the end became more of an RSS reader — Mark Suster (@msuster) May 29, 2015 2/ @pmarca popularized the “Tweetstorm” which ironically brought the real concept of microblogging to Twitter many years after its inception — Mark Suster (@msuster) May 29, 2015 3/ What […]

Posted in Application Software, Trends & Concepts | Tagged microblogging, social media, twitter | 1 Response

Social media ROI smackdown: What your business can't afford to ignore

Social media ROI smackdown: What your business can’t afford to ignore

By Michael Krigsman on March 18, 2015

Billions of people experience social media sites such as Facebook, Twitter, and LinkedIn as an integral part of their daily life. Social media is where we socialize with friends and cultivate professional relationships. For brands and corporations, social media is a core part of efforts to engage customers, whether through digital marketing, service and support […]

Posted in Trends & Concepts | Tagged CXO, Harvard Business Review, social media | 1 Response

Is social media really a waste of time? Harvard professor gets it wrong

Is social media really a waste of time? Harvard professor gets it wrong

By Michael Krigsman on March 10, 2015

A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.

Posted in Business, Featured Posts | Tagged CXO, Harvard Business Review, linkedin, marketing, sales, social media, Social network

CMO strategy session: The new discipline of 'social lead management'

CMO strategy session: The new discipline of ‘social lead management’

By Michael Krigsman on January 27, 2014

The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing. I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects […]

Posted in Marketing | Tagged CMO, lexisnexis, social media, Steve Mann

DataSift Announces Mega-Round. Apple Buys Topsy for $200 Million. Here’s What You Need to Know

DataSift Announces Mega-Round. Apple Buys Topsy for $200 Million. Here’s What You Need to Know

By Mark Suster on December 3, 2013

I’m super proud to announce that DataSift has just completed a $42 million financing round coming at the end of a year where its revenue grew several hundred percent year-over-year. Considering our revenue is SaaS revenue this achievement is even more remarkable. The timing of the announcement of this investment couldn’t have been timed more […]

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged Apple, DataSift, Entrepreneurship, social media, startups, Tech Market Analysis, Topsy, twitter, vc funding, venture capital

Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work

By Jacob Morgan on November 15, 2013

When it comes to the future of work there are a few key trends which business leaders need to pay attention to. Understanding these trends will allow organizations to better prepare and adapt to the changes which are impacting the way we work. These five trends are: 1) changing behaviors which are being shaped by […]

Posted in Featured Posts, Strategy | Tagged cloud, collaboration technologies, connecting to work, five trends shaping future of work, future of work, mobility, new behaviors, social media, staying connected | 1 Response

Influence tools: the devil is in the details

Influence tools: the devil is in the details

By Martijn Linssen on September 9, 2013

For those of you who haven’t heard of Klout, let me give you a brief history: they started back in 2009 with a lot of marketing, a so-so product and non-existent service. They had two ways of handling criticism: either shower the critic in increased Klout score, or ignore him (or her). With criticism multiplying […]

Posted in Application Software, Featured Posts, Marketing | Tagged Data quality, facebook, influencer, Klout, social media, trust, Tweetlevel, twitter

Why Titles Matter a Lot if You’re a Blogger

Why Titles Matter a Lot if You’re a Blogger

By Mark Suster on September 9, 2013

Gabe Rivera wrote a post on why TechMeme is now using its editors to curate titles that appear on its site. Gabe’s post appears first on TechMeme’s website, which must mean Gabe has paid off some TechMeme editors to get his story to rise to the top. I never saw it go out with a […]

Posted in Featured Posts, Trends & Concepts | Tagged blog, blogging, BuzzFeed, Fred Wilson, Gabe Rivera, social media, techmeme, titles, twitter

Fake Testimonial Tweets Teach an Enterprise Lesson

Fake Testimonial Tweets Teach an Enterprise Lesson

By Michael Krigsman on July 29, 2013

In an effort to boost its ad marketing platform aimed at television advertisers, Twitter fabricated positive comments from several users. The company apologized, but only after the SF Gate newspaper outed these fake testimonials.   As Twitter well knows, user testimonials occupy a significant role in the worlds of both enterprise and business-to-business marketing. For technology vendors, […]

Posted in Featured Posts, Marketing | Tagged fake tweets, marketing, social media, twitter

CxO Talk episode 1: Guy Kawasaki on influence for APEs

CxO Talk episode 1: Guy Kawasaki on influence for APEs

By Michael Krigsman on March 11, 2013

CxO Talk, my new talk show with co-host Vala Afshar, debuted with a conversation on marketing and influence with author and investor Guy Kawasaki. Guy’s most recent book, titled APE: Author, Publisher, Entrepreneur, is a practical handbook for self-publishing a book and using social media to get the word out and sell copies. CxO Talk is […]

Posted in Trends & Concepts | Tagged #cxotalk, Author, CXO, guy kawasaki, marketing, publishing, Social Enterprise, social media | 2 Responses

Does it matter if you are popular on LinkedIn?

Does it matter if you are popular on LinkedIn?

By Dan Morrill on February 13, 2013

I am sure that some of us have gotten these really cool e-mails from Linkedin lately helping us put some kind of context around our relative popularity on the internet, or at least on the LinkedIn system. The problem is that being popular on LinkedIn does not matter to me at all. Sure the infographic […]

Posted in Application Software, Trends & Concepts | Tagged facebook, google, linkedin, Online Communities, social media, Social network, twitter

Social Sales | 10 Social Sales Lead–ership Tips

Social Sales | 10 Social Sales Lead–ership Tips

By Joel York on February 12, 2013

Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.

Posted in Business, Entrepreneurship, Featured Posts | Tagged B2B Marketing, B2B Sales, b2b social, chaotic flow, facebook, linkedin, saas, saas sales, Social Business, social media, social networking, Social Sales, twitter, wordpress | 2 Responses

Trends for Companies Searching for a Social Media “Something” (2013)

Trends for Companies Searching for a Social Media “Something” (2013)

By Jacob Morgan on February 7, 2013

Just over two years ago I wrote a post on “Trends for Companies Searching for a Social Media ‘Something’” and I thought it would be interesting to take a look at some of these trends a few years later.  I used Indeed.com a few years ago but it appears they haven’t updated their system recently […]

Posted in Business | Tagged Rants and Musings, Simply Hired, Social Business, social job trends, social media, social media job trends, social media something, social media trends

Divorce Facebook Style

Divorce Facebook Style

By Dan Morrill on January 21, 2013

Who gets the data after a couple gets divorced? You might be surprised at just how much Facebook data plays in a divorce scenario, and if Take this Lollypop didn’t scare you, this should make you stop and think for a minute about data, and who it belongs to. Any good divorce lawyer is going […]

Posted in Featured Posts, Trends & Concepts | Tagged Divorce, facebook, Family Law, Marriage, social media

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