Social Sales | 10 Social Sales Lead–ership Tips
Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.
Professional Social Networking with B2B Social Media
I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. However, I think if they really understood the purpose and value of B2B social networking, then they would make the time for it and they would use it well. The is the second post in a series designed to help B2B marketers create better B2B social strategies by thinking in terms of B2B social networking over B2B social media.
B2B Social Networking | What’s In a Name?
The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.
The secret to success for Social Media? It’s 1.0
In the Search for Social as I call it, people have been mesmerising, stating and claiming success for the Social Movement in various ways. Email has been condemned to death as that wouldn’t be fit for the Brave New World, Facebook has been proclaimed the best way to interact with your users or customers, Twitter […]
On Twitter I’m 4 years old
Back on Valentine’s day 2007 I signed up to this weird short messaging thing that posted your status updates on a web page and sent them as SMS messages to your mobile phone – it was called Twitter. At that stage it had been going for almost a year very quietly somewhere – Jack Dorsey […]
The Follow-or-Not Flowchart
I few days ago I published my “To Tweet or ReTweet flowchart“. I think it is time to publish my “To Follow or Not To Follow” flowchart as well, as I find that I hardly make any exception at all on my internal, unwritten rules for deciding to follow a new follower or not. This […]
What the Past Can Tell Us About the Future of Social Networking
This blog post originally appeared in serialized form here on TechCrunch. This version has a bit extra. Next I’m going to start a series on the “disaggregation of social networking” so stay tuned. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,” the 30-minute video is here […]
XSS vulnerability on twitter.com
So Judofyr found a XSS-exploit on Twitter.com and within minutes it spreaded like wildfire. His original tweet just set the anchor background color to black but his next tweet included onmouseover and people could not stop moving the mouse over the tweet resulting in over 40000 tweets within 10 minutes. The exploit: http://judofyr.net/@”style=”background:#000;color:#000;/ So Twitter […]
Cooperating with Law Enforcement in Social Networking
Social Networking is facing the prospects of being deputized by the Australian Federal Police, Facebook, and other social networking sites are increasingly becoming one of the most important sources for intelligence about people. Forget neighbors talking to the police, now we are looking at our socially connected world as being involved with law enforcement. IT […]
Launch Silicon Valley: 30 Startups Debut Tomorrow
Somewhat late notice, but there’s an exciting startup debut event in Mountain View tomorrow: Launch: Silicon Valley, co-presented by SVASE, Garage Technology Ventures and Microsoft, provides the next generation of emerging technology companies with the opportunity to pitch their products to, and network with, an audience of Silicon Valley’s top VCs, Angels, corporate business development […]
Facebook needs a better way to unfriend people
Over the last couple of weeks, I have been trying to gain some kind of control over my Facebook account, meaning I have two distinct pages, one for family only, and one that is more public that I don’t really worry about. The problem was moving people between both pages, and the inability to mass […]
Observations on my own Startup
Starting a company is a hard thing to do, you will make mistakes, you will have wins, and you will have your good days and your bad days. Over the last year I have been working on my startup to take it to the next level, crossing the 40,000 a year gross line might seem […]
The Two-Year Lag from Web 2.0 to Enterprise 2.0
The Enterprise 2.0 sector draws heavy inspiration from innovations in the Web 2.0 world. Indeed, the name itself, Enterprise “2.0” reflects this influence. From a product management perspective, Web 2.0, and its derivations social networking and social media are great proving grounds for features before coding them into your application. A fruitful area to review […]
Facebook Cyber Stalking
I picked up a couple of Facebook stalkers over the last couple of weeks and have been debating how to handle it. Cyber stalking is not a new thing; it has been going on for a very long time and resulted in broken lives, hurt people, and people who retreat back into their non-internet ways. […]
