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Browse: Home / software marketing

software marketing

The Master of Guerilla Marketing Turns Microsoft's Prank Around

The Master of Guerilla Marketing Turns Microsoft’s Prank Around

By Zoli Erdos on December 10, 2010

CloudAve readers know I am a fan of edgy marketing.  Now it’s time to update my recently compiled inventory of software marketing pranks.  A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year.  Guerilla Marketing is normally David’s […]

Posted in Featured Posts, Marketing | Tagged conferences, CRM, df10, dreamforce, edgy marketing, forced, Guerrilla marketing, marc benioff, marketing pranks, microsoft, microsoft dynamics, salesforce.com, software marketing, zoho | 1 Response

Software Marketing Pranks

Software Marketing Pranks

By Zoli Erdos on October 26, 2010

I envy software marketing types.  They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference.  They got chased away and Moscone security removed the ice block.   My question: who […]

Posted in Featured Posts, Just for fun, Marketing | Tagged billboards, box.net, boxed software, conferences, edgy marketing, Great Plains, humor, kashflow, marketing pranks, microsoft, netsuite, Oracle, paypal, saas, sage, salesforce.com, sap, sharepoint, siebel, software marketing, wepay, zoho | 5 Responses

From 24SevenOffice to 24SevenTravel and On to ...

From 24SevenOffice to 24SevenTravel and On to …

By Zoli Erdos on December 15, 2008

A good 3 years ago I "discovered" a Norway-based SaaS All-in-One business suite provider, 24SevenOffice, and for a while wrote about them extensively.  I truly believed I found a gem.  They offered a modular but integrated system to the SMB market with unparallelled  functionality: Accounting, CRM (Contacts, Lead Mgt, SFA), ERP (Supply Chain, Orders, Products, […]

Posted in Small business, Strategy | Tagged 24SevenOffice, all-in-one, CRM, erp, saas, saas strategy, smb, smb software, sme, software marketing | 2 Responses

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