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software sales

Selling and Marketing Software as a Service (SaaS) to the Enterprise - TiEcon 2009

Selling and Marketing Software as a Service (SaaS) to the Enterprise – TiEcon 2009

By Zoli Erdos on May 16, 2009

Given CloudAve’s focus and my interests in particular, the PowerConnect session titled Selling and Marketing Software as a Service (SaaS) to the Enterprise had the promise of being the most interesting session at the TiEcon Conference.  The lists of panelist is stellar, promising a more lively discussions than some of what I have seen here […]

Posted in Enterprise | Tagged conferences, enterprise sales, saas, saas sales, software sales, tiecon

Business Models and Right-brained Geeks

Business Models and Right-brained Geeks

By Zoli Erdos on December 10, 2008

Both Ben and myself often talk about how lean business models provide a competitive benefit in good times, and are crucial in a downturn that we are now living through.  We can keep on explaining the pull-model vs. traditional software sales again and again … or jus sit back, shut up, and let a company […]

Posted in Design | Tagged atlassian, business models, Creativity, marketing, pull-model, right-brain, software sales, startups | 4 Responses

Inbound Marketing, Sales & Customer Advocacy

Inbound Marketing, Sales & Customer Advocacy

By Zoli Erdos on November 20, 2008

Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them.  Such two articles are a guest post on CloudAve by a practicing SaaS CEO, Julian Shakespeare Stone: To Sell or Not To Sell, and Rick Burnes’s piece @ HubSpot […]

Posted in Marketing | Tagged Branding, brands, content, customer advocacy, employment, inbound marketing, inbound sales, job market, marketing, saas, sales, seo, social media, software sales, support | 2 Responses

Software Startups: How to Sell to Enterprise in a Recession

By Zoli Erdos on October 15, 2008

Three weeks ago when I wrote How Software Can Be Resilient to Recession I was very careful using the “Big R” word – since then the bottom fell out,  the doomsday-chorus started.  On my personal blog I suggested we should Turn the Doom-talk into Constructive Business Model Ideas, and that’s what I intend to do […]

Posted in Enterprise, Strategy | Tagged enterprise sales, Entrepreneurship, pull-model, recession, software sales, startups, vc funding, venture capital | 1 Response

Welcome to CloudAve - and Thank You, Harry

Welcome to CloudAve – and Thank You, Harry

By Zoli Erdos on September 15, 2008

We must be a crazy bunch on a suicide mission.  Why else would we launch a new blog focused on Cloud Computing and Business, when it’s just a fad that will collapse in two years? Harry Debes, CEO of Lawson Software is a respected Enterprise Software industry veteran, but I’m afraid for all his achievements he’ll […]

Posted in Business | Tagged benchmarking, business model, cloud computing, cloudave, commoditization, enterprise software, gartner, hype cycle, office 2.0, pull-model, saas, software sales | 14 Responses

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