B2B Startup Marketing | Blog Your Way to Leads
B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]
If You Let PR Take Over Your Blog, It’s No Longer a Blog
Presenting a crappy blog: Central Desktop Presenting an excellent blog: Central Desktop But wait, they are one and the same. How is that possible? Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today. I don’t want to analyze the actual business […]
