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Browse: Home / startup marketing

startup marketing

B2B Startup Marketing | Blog Your Way to Leads

B2B Startup Marketing | Blog Your Way to Leads

By Joel York on February 29, 2012

B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged b2b, b2b blog, B2B Marketing, b2b startup, blog, chaotic flow, Marketing Blogs, startup, startup marketing

If You Let PR Take Over Your Blog, It’s No Longer a Blog

If You Let PR Take Over Your Blog, It’s No Longer a Blog

By Zoli Erdos on November 19, 2008

Presenting a crappy blog:  Central Desktop Presenting an excellent blog: Central Desktop But wait, they are one and the same.   How is that possible? Central Desktop, the startup that makes a pretty good SMB-focused (so far) SaaS Collaboration platform announced it’s expansion into the Enterprise market today.  I don’t want to analyze the actual business […]

Posted in Marketing | Tagged blogging, central desktop, collaboration, marketing, pr, press release, saas, social media, startup marketing, startups | 3 Responses

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