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Browse: Home / Steve Mann

Steve Mann

CMO strategy session: The new discipline of 'social lead management'

CMO strategy session: The new discipline of ‘social lead management’

By Michael Krigsman on January 27, 2014

The relationship between IT and marketing is symbolic of larger changes taking place in enterprise technology. The proliferation of sophisticated end-user software, often based in the cloud, has created deep technology expertise in functional areas such as marketing. I asked the Chief Marketing Officer of LexisNexis, Steve Mann, for a snapshot of marketing innovation that intersects […]

Posted in Marketing | Tagged CMO, lexisnexis, social media, Steve Mann

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