How to Solve the Biggest Frustration Marketers Have With Social
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & […]
The Web is Against the Ropes, But it’s Not Dead
I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. If you have 20 minutes I think you’ll enjoy watching. I’ve also covered the general topic in the text below the video embed. Obviously taking on this topic is bound […]
