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Browse: Home / storming the castle

storming the castle

Storming the Castle: Chap 4: Markets With Attitude

Storming the Castle: Chap 4: Markets With Attitude

By Guest Authors on June 7, 2010

Here’s Chapter’s 1-4 of Storming the Castle.  I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using formalized QA methodologies, and we’ve worked with our customers using VOC techniques. Our product is […]

Posted in Marketing | Tagged marketing, segmentation, storming the castle

AbleBrains: Zen and the Art of Product Management

AbleBrains: Zen and the Art of Product Management

By Guest Authors on June 4, 2010

Here’s Chapter’s 1-3 of Storming the Castle.   Chapter 3 is Zen and the Art of Product Management (text only is below).  Enjoy!  Feedback is most welcome. Download Storming_the_Castle We’re this far into our GTM planning to take our most prized market castle.  We’ve conceptualized a product, ran it past our customers with our VOC team […]

Posted in Marketing | Tagged marketing, Product Management, storming the castle, zen

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Guest Authors on June 2, 2010

Folks here’s an excerpt from Chapter 2.   Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying.  Look, time and time again, marketing has been relegated  to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is […]

Posted in Marketing | Tagged choice modeling, ebook, GTM Strategy, marketing, storming the castle, Voice of the Customer | 2 Responses

Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?

Storming the Castle, Chapter 1: Do You Really Have to Storm the Castle to Win?

By Guest Authors on May 31, 2010

Folks… here’s an excerpt of Chapter 1 of my eBook, Storming the Castle: Developing a  Go-to-Market Strategy That Enthralls, Intoxicates and Drives Growth. Many organizations think of markets as castles — surrounded by difficult to cross moats, filled with hostiles, their customers and prospects and all resulting in a lot of casualties when these organizations […]

Posted in Marketing | Tagged ebook, GTM Strategy, marketing, marketing science, storming the castle

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