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strategyn

Generate opportunity maps with customer jobs-to-be-done

Generate opportunity maps with customer jobs-to-be-done

By Hutch Carpenter on October 18, 2013

In seeking to better understand customer jobs-to-be-done, I found myself a bit underarmed. Meaning, I didn’t really have a way to do this. The value of jobs-to-be-done (JTBD) thinking has only emerged recently. It’s still nascent, and there aren’t ready guideposts to follow. However, Tony Ulwick has been at it over two decades. Indeed, his […]

Posted in Featured Posts, Trends & Concepts | Tagged innovation, job-to-be-done, jobs to be done, jtbd, mba, strategyn

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