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Browse: Home / Totango

Totango

Customer Metrics for SaaS Companies

Customer Metrics for SaaS Companies

By Ben Kepes on September 13, 2012

One of the key pieces of advice for SaaS startups (actually all startups really but in this case of particular relevance to SaaS0 is to measure everything. Over the last few years a number of different solutions have been developed which allow companies to measure different parts of their business

Posted in Application Software | Tagged Customer, customer engagement, customer relationship management, sales, Shareware, software as a service, Totango

Totango Powers SaaS Vendor Insights

Totango Powers SaaS Vendor Insights

By Ben Kepes on October 10, 2011

Recently I’ve been doing a fair amount of advisory work with SaaS startups that are just taking their first tentative steps to market. I’ve sat in meetings at length trying to drill into sales cycles and pricing strategies and it often seems that organizations are flying a little blind without

Posted in Application Software | Tagged Application service provider, customer relationship management, engine yard, software as a service, Totango

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