Questions to Ask When Developing a Social CRM Strategy
Social CRM means different things to different people. If you ask three people to explain social CRM chances are that you’ll get four different responses. The thing to remember is that all of this “social” stuff is about solving customer facing problems that address people’s change in behavior, expectations, technological fluency, and communication methods. These […]
CRM or Social CRM, What’s the Difference?
This is going to be the first post in a series of posts that designed to help you visually break down and understand SCRM. This first post breaks down the difference between CRM and SCRM so that people can get an understanding of what we’re talking about conceptually. The images and the concepts here are […]
