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Browse: Home / upselling

upselling

SaaS Product Marketing - Upgrade and Upsell Strategy

SaaS Product Marketing – Upgrade and Upsell Strategy

By Joel York on September 16, 2010

I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually […]

Posted in Featured Posts, Marketing | Tagged chaotic flow, freemium, marketing, saas, SaaS Blog, SaaS Marketing, saas product, saas revenue, sales, upgrade, upsell, upselling | 1 Response

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